Adobe Analytics
8.4 / 10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

87 Likeliness to Recommend

99 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative
2% Neutral
97% Positive

Pros

  • Respectful
  • Efficient Service
  • Helps Innovate
  • Effective Service

Feature Ratings

Average 83

Device and Browser Analytics

85

Data Visualization

85

Customer Value Analysis

84

Audience Segmentation

84

Social Media Analytics

83

Customer Journey Modelling

82

Conversion Analysis

82

Paid Search Integration

82

Search Engine Optimization

82

Audience Demographics

81

API Framework

79

Vendor Capability Ratings

Average 82

Ease of IT Administration

98

Ease of Customization

97

Breadth of Features

96

Business Value Created

95

Quality of Features

95

Vendor Support

94

Product Strategy and Rate of Improvement

92

Availability and Quality of Training

91

Ease of Data Integration

91

Ease of Implementation

91

Usability and Intuitiveness

89

Adobe Analytics Reviews

Mahika T.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

My Take on Adobe Analytics

Likeliness to Recommend

8 / 10

What differentiates Adobe Analytics from other similar products?

There are plenty of website analytics tools out there, but Adobe Analytics offers an unparalleled level of depth and customization. We can create custom reports to track almost any metric imaginable, from product page visits to abandoned cart rates

What is your favorite aspect of this product?

Adobe Analytics allows us to segment our website visitors based on various criteria, such as demographics, interests, and purchase history. This lets us see how different customer segments interact with our website and personalize the shopping experience for each group.

What do you dislike most about this product?

Adobe Analytics isn't for everyone. It's a powerful tool, but it comes with a hefty price tag and a steeper learning curve. The sheer volume of data and customization options can be overwhelming for beginners

What recommendations would you give to someone considering this product?

If you're a large e-commerce player with a significant online presence and the budget to match, then Adobe Analytics is a worthwhile investment

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation

Loana A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Analyzing digital landscapes with Adobe Analytics

Likeliness to Recommend

9 / 10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics simplifies the complex task of understanding website performance, customer acquisition channels, and conversion pathways through its ability to analyze digital marketing data and provide detailed insights. It offers a holistic approach to navigating the digital landscape. From analyzing website performance to improving customer acquisition and conversion, Adobe Analytics provides a complete solution.

What is your favorite aspect of this product?

Its main strengths and benefits reside in its ability to comprehensively process digital marketing data. With its features, you can optimize website layouts based on performance metrics and refine customer acquisition strategies. Explore website performance metrics, customer acquisition sources, and conversion rates to gain a clear understanding of the digital journey. Adobe Analytics plays a vital role in optimizing digital marketing strategies by providing easy access to key insights through its centralized dashboard, even for novice users.

What do you dislike most about this product?

Although Adobe Analytics is a formidable analytics tool, there is always room for improvement. Additional features, such as improved machine learning algorithms for predictive analysis and smoother integration with other marketing tools, could enhance the platform's functionality.

What recommendations would you give to someone considering this product?

The value it adds in simplifying the evaluation of website performance, customer acquisition, and conversions is unmatched. Adobe Analytics offers an all-inclusive measurement of website progress, improving the layout for better user involvement and conversion. It allows examination of the conversion process, leading to ideas that help in enhancing digital marketing strategies for higher conversion rates.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Effective Service

Mathilde N.

  • Role: Finance
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Adobe Analytics: Perspectives and Evaluation

Likeliness to Recommend

9 / 10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics stands out with a variety of tools to analyze data comprehensively. It offers real-time financial transaction insights and detailed evaluations of customer behavior. One of the standout strengths of Adobe Analytics is its ability to adapt to any situation. It can analyze data from multiple sources, provide detailed transaction insights, and aid in evaluations. Understanding business dynamics is a tough challenge, but Adobe Analytics simplifies it with a comprehensive approach. Its flexibility, easy-to-use interface, and smooth integration with tracking tools make it an essential asset for obtaining valuable insights.

What is your favorite aspect of this product?

Adobe Analytics applies to multiple data analysis scenarios, such as identifying transaction patterns and customer behavior analysis. Adobe Analytics applies to multiple data analysis scenarios, such as identifying transaction patterns and customer behavior analysis. By leveraging Adobe Analytics, users generate data-driven decisions. Discuss the benefits of Adobe Analytics in identifying insights that inform effective credit risk management strategies.

What do you dislike most about this product?

Implementing upgraded predictive assessments and customizable tracking options could enhance the platform's usefulness for professionals.

What recommendations would you give to someone considering this product?

Adobe Analytics offers thorough insights into consumer behavior, allowing for a more knowledgeable evaluation. Adobe Analytics allows users to examine data from different sources, giving them insight to understand transactions and enhance credit risk assessment strategies. The user-friendly interface simplifies data processing and reporting.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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