Adobe Analytics
8.1 / 10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Voice of the Customer category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

91 Likeliness to Recommend

100 Plan to Renew

71 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

0% Negative
0% Neutral
100% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Feature Ratings

Average 84

Alerts

89

Dashboards, Analytics and Reporting

89

Multi-Channel Data Collection

87

Text Analytics

85

Data Visualization

85

API Framework

82

Questionnaire Design/Survey Builder

77

Sentiment Analytics

77

Vendor Capability Ratings

Average 82

Breadth of Features

100

Ease of Customization

100

Ease of Data Integration

100

Ease of IT Administration

100

Availability and Quality of Training

96

Product Strategy and Rate of Improvement

94

Usability and Intuitiveness

94

Business Value Created

88

Quality of Features

88

Ease of Implementation

83

Vendor Support

82

Adobe Analytics Reviews

Rajat S.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2024

Great product - intuitive UI

Likeliness to Recommend

10 / 10

What differentiates Adobe Analytics from other similar products?

It creates great business value

What is your favorite aspect of this product?

Product strategy is just amazing

What do you dislike most about this product?

Data integration can be improved

What recommendations would you give to someone considering this product?

Please try it once and you will love it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Adarsh B.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2024

Best Customer intelligence product

Likeliness to Recommend

10 / 10

What differentiates Adobe Analytics from other similar products?

Customer intelligence makes it speciall. We really enjoyed using it.

What is your favorite aspect of this product?

Analytics and easy administration.

What do you dislike most about this product?

Nothing. Everything is soo good abou it.

What recommendations would you give to someone considering this product?

Manage your customers easily and get a new experience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rahul M.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Adobe Analytics

Likeliness to Recommend

9 / 10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics allows to see that how one's website is performing. Also, it allows to share audiences across different Adobe products, such as adobe experience Manager.

What is your favorite aspect of this product?

The best thing of this product is Security. It is a secure product and do deep analysis. Also, integration is easy with other adobe products.

What do you dislike most about this product?

For new users, adobe analytics is difficult to use as it has a lot of features, so it is confusing. Also, the cost of this product is high.

What recommendations would you give to someone considering this product?

Overall, Adobe Analytics is good and secure platform as it do deep analysis and give reports, also it integrates easily. But, it is a premium product so its cost is high.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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