Voice of the Customer (VOC) Software

Voice of the Customer

What is Voice of the Customer Software?

Voice of the Customer (VoC) software enable companies to collect, store and aggregate and analyze all forms of customer feedback. The software gathers opinions, views, and feedback through multiple channels such as social media, chatbots, websites etc. to better understand and improve the customer experience.

Common Features

  • Text Analytics
  • Multi-Channel Data Collection
  • API Framework
  • Dashboards, Analytics and Reporting
  • Questionnaire Design/Survey Builder
  • Sentiment Analytics
  • Data Visualization
  • Alerts

Top Voice of the Customer (VOC) Software

2024 Data Quadrant Awards

2023 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 14
Next Award: Mar 2025

Top Voice of the Customer Software 2024

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SandSIV Switzerland Ltd.

sandsiv+

Composite Score
8.4 /10
CX Score
8.6 /10

sandsiv+ captures, analyses, integrates, improves, and measures the customer experience. Introduced in 2014, the next-generation CX solution harmonizes data from any direct or indirect channel, and generates inferred data using artificial intelligence. Its analytical features are built on advanced AI technologies including Natural Language Processing (NLP) and Deep Machine Learning, providing for the increasingly unsupervised production of faster and more accurate actionable insights, and allowing organizations to act responsively and plan wisely. The solution supports complex integration, customization and configuration.

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
Badge Winner
Badge Winner
Adobe Systems

Adobe Analytics

Composite Score
8.2 /10
CX Score
8.3 /10

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

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Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
Badge Winner
Badge Winner
Composite Score
8.1 /10
CX Score
7.9 /10

Collect in-the-moment feedback across all channels, including email, SMS, website, and mobile apps. Empower customers to provide real-time, contextual feedback throughout the customer journey. Quickly spot trends, analyze sentiment, and understand key drivers that are impacting your business, then easily share those insights with your teams. Close the loop on critical feedback as it happens in order to create ‘wow’ moments that drive customer satisfaction and loyalty.

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Pros

  • Enables Productivity
  • Efficient Service
  • Effective Service
  • Acts with Integrity
Badge Winner
Composite Score
7.9 /10
CX Score
7.9 /10

SurveyMonkey is the world's largest survey company, helping customers collect 2.8 million online survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone.

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Pros

  • Efficient Service
  • Altruistic
  • Reliable
  • Client Friendly Policies
Badge Winner
Badge Winner
Forsta

Forsta

Composite Score
7.8 /10
CX Score
8.2 /10

Forsta is an Experience and Research Technology Platform that gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology is designed to discover, analyze and share smart insights packed with real action potential, and help organizations better understand the full Human Experiences of their audiences.

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Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Caring
Badge Winner
Badge Winner
Hotjar

Hotjar

Composite Score
7.6 /10
CX Score
7.4 /10

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

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Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Fair

Cons

  • Less Generous
Ask Nicely

AskNicely

Composite Score
7.5 /10
CX Score
7.6 /10

AskNicely connects real-time customer feedback with all your teams, systems and processes, based on the Net Promoter Score (NPS®) framework. AskNicely measures every customer experience, coaches and motivates your frontline teams, and makes every location perform like your best.

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Pros

  • Caring
  • Trustworthy
  • Efficient Service
  • Respectful
Composite Score
7.5 /10
CX Score
7.6 /10

Gainsight CS is a customer experience management solution that combines surveys, journey orchestration, and analytics to help businesses provide a best-in-class experience to their customers. Easily access customer insights in a centralized view. Utilize all survey types for a best-in-class customer feedback program.

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Pros

  • Performance Enhancing
  • Enables Productivity
  • Acts with Integrity
  • Generous Negotitation
Badge Winner
SurveySparrow Inc

SurveySparrow

Composite Score
7.4 /10
CX Score
7.2 /10

SurveySparrow is an end to end Conversational Experience Management Platform that helps you get a 40% better response rate.

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Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Effective Service
Composite Score
7.3 /10
CX Score
7.0 /10

Wherever your customers are, however they transact with you, and talk to or about you — Medallia will facilitate a conversation between you and every single one of them.

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Pros

  • Reliable
  • Fair
  • Performance Enhancing
  • Enables Productivity