Hotjar Logo
Hotjar Logo
Hotjar

Hotjar

7.6 / 10
Category
Hotjar
7.6 / 10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Hotjar won the following awards in the Voice of the Customer category

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

82 Likeliness to Recommend

2
Since last award

89 Plan to Renew

1
Since last award

70 Satisfaction of Cost Relative to Value

3
Since last award


{y}
{name}

Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
21% Neutral
79% Positive

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Fair

Cons

  • Less Generous

Feature Ratings

Average 82

Questionnaire Design/Survey Builder

88

API Framework

84

Multi-Channel Data Collection

84

Text Analytics

82

Alerts

80

Data Visualization

78

Dashboards, Analytics and Reporting

76

Sentiment Analytics

73

Vendor Capability Ratings

Average 79

Ease of Implementation

100

Quality of Features

91

Availability and Quality of Training

86

Ease of Customization

86

Ease of IT Administration

86

Breadth of Features

79

Ease of Data Integration

79

Vendor Support

79

Business Value Created

72

Product Strategy and Rate of Improvement

70

Usability and Intuitiveness

63

Hotjar Reviews

Ruben Aaron C.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

The best UX analytics tool

Likeliness to Recommend

10 / 10

What differentiates Hotjar from other similar products?

Great data visualization

What is your favorite aspect of this product?

The user heatmaps are very useful.

What do you dislike most about this product?

The autoplay features of the recording.

What recommendations would you give to someone considering this product?

It's super easy to integrate.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Chelsea N.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

Works well for surveys and heatmaps

Likeliness to Recommend

9 / 10

What differentiates Hotjar from other similar products?

Very intuitive to use

What is your favorite aspect of this product?

Data collection from surveys, heatmaps, and recordings. Great for optimization of website.

What do you dislike most about this product?

The cost - Microsoft clarity is similar and free (Hotjar is a better product though)

What recommendations would you give to someone considering this product?

It works very well for website surveys and collecting behavioral data from users.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Mohd Saalim T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2023

Best in industry to track users & enhance product

Likeliness to Recommend

9 / 10

What differentiates Hotjar from other similar products?

Heatnaps and data visualization

What is your favorite aspect of this product?

Funnel creation and tracking

What do you dislike most about this product?

Slightly delayed in real time data

What recommendations would you give to someone considering this product?

It's helps to give best view of user behaviour

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Less Generous

Most Popular Hotjar Comparisons