What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
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90 Likeliness to Recommend
96 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Inspires Innovation
- Helps Innovate
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Paid Search Integration
API Framework
Audience Demographics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
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Hotjar Reviews
Natalia E.
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Mar 2024
A great tool to understand website user's behavior
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Easy to integrate., create reports, and go step by step in the user's journey through your website.
What is your favorite aspect of this product?
The video recording of user's navigating on your website
What do you dislike most about this product?
There is nothing I don't like so far
What recommendations would you give to someone considering this product?
Excellent for every business, start learning what your users are searching for now!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ruben Aaron C.
- Role: Sales Marketing
- Industry: Construction
- Involvement: IT Leader or Manager
Submitted Mar 2024
The best UX analytics tool
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Great data visualization
What is your favorite aspect of this product?
The user heatmaps are very useful.
What do you dislike most about this product?
The autoplay features of the recording.
What recommendations would you give to someone considering this product?
It's super easy to integrate.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Rubia S.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Feb 2024
Hotjar is incredible!
Likeliness to Recommend
What differentiates Hotjar from other similar products?
I never used any other product that it's similar, but I know that the global team compared all products and decided to go with Hotjar.
What is your favorite aspect of this product?
The usability, because it's really easy to use, and their continuous improvement.
What do you dislike most about this product?
There's nothing that I dislike... I would only like to have a better way to segment users, for example: with a CSV file
What recommendations would you give to someone considering this product?
You should really consider Hotjar to your product! You'll have great insights, and you'll be able to improve usability for your users in your own product.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity