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Contentsquare UK

Hotjar

Composite Score

8.1 /10

CX Score

8.3 /10

55 Reviews Write a Review

Claim Software

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details

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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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8 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2026

8 Top Rated Capabilities

7 Top Rated Features

2025

Strategy and Innovation
Product Impact

2024

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

5 Top Rated Features

2024

Strategy and Innovation
Product Impact
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

5 Top Rated Features

2023

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

3
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

6% Negative

4% Neutral

90% Positive

Pros

Performance Enhancing
Enables Productivity
Acts with Integrity
Caring

Feature Ratings

Average 84

Data Visualization

Conversion Analysis

AI Tools

Customer Journey Modelling

Device and Browser Analytics

Customer Value Analysis

Search Engine Optimization

Social Media Analytics

Audience Demographics

Machine Learning

API Framework

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Also Featured in...

Digital Analytics

Score 8.3

View Hotjar in this category (opens in a new tab)

Voice of the Customer

Score 8.0

View Hotjar in this category (opens in a new tab)

Hotjar Reviews

Tolulope I.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

powerful user insight tool

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

the use of heatmaps, session recordings, and feedback polls

What is your favorite aspect of this product?

the heatmap that allows me quickly see exactly how users interact with a site

What do you dislike most about this product?

limited advanced segmentation and filtering options, which can make it harder to drill down into specific user groups or behaviors

What recommendations would you give to someone considering this product?

It is asy-to-use and a visual way to understand user behavior without needing advanced analytics skills

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Heather K.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2025

Intuitive and Powerful

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

It's very intuitive and easy to implement.

What is your favorite aspect of this product?

It's very intuitive, which means I can use it to do my job and not spend hours and hours training others.

What do you dislike most about this product?

It can be a bit slow, but not terrible.

What recommendations would you give to someone considering this product?

Ask for a demo and trial period.

Pros

Respectful
Helps Innovate
Continually Improving Product
Reliable

Eric W.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Enhancing Website Performances with Hotjar

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Hotjar facilitates us with real-time collaboration activities, by utilizing its valuable tools like feedback polls, and session recordings, whereas other similar products give us data based on overall traffic rather than required one, thus giving us more targets and actionable views. This helps us a lot to respond to the issues swiftly to prevent any catastrophe.

What is your favorite aspect of this product?

I like how it authorizes us to collect feedback directly from the users of our websites with the help of customized polls and surveys. This beneficial feature makes an extra layer of knowledge far from customers' behavioral data as it guides us to validate expectations and to have insights into visitors, an admirable way to get user’s sentiments. Moreover, I appreciate the way its customer support provides responsive services.

What do you dislike most about this product?

Its analytical and reporting capabilities are very basic and limited as compared to other products.

What recommendations would you give to someone considering this product?

Be sure to set up its privacy feature mindfully for the sites where the privacy regulations are strict. It gives you the option to conceal sensitive data during session recordings but it is suggested to observe and comply with data protection laws.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Unique Features

Hotjar

What is Hotjar?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2023 Data Quadrant Champion

Hotjar Ratings

86 Likeliness to Recommend

92 Plan to Renew

3 Since last award

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Hotjar?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

AI Tools AI tools to help predict sales, tactics, and enhanced reporting.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Machine Learning Analyze historical or real-time data using machine learning algorithms to generate insights e.g. prediction, anomaly/event detection, sentiment analysis.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Digital Analytics

Voice of the Customer

Hotjar Reviews

Tolulope I.

powerful user insight tool

Likeliness to Recommend

Pros

Heather K.

Intuitive and Powerful

Likeliness to Recommend

Pros

Eric W.

Enhancing Website Performances with Hotjar

Likeliness to Recommend

Pros

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Feature Ratings

Data Visualization

Conversion Analysis

AI Tools

Customer Journey Modelling

Device and Browser Analytics

Customer Value Analysis

Search Engine Optimization

Social Media Analytics

Audience Demographics

Machine Learning

API Framework

Vendor Capability Ratings

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement