What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
7
Since last award
83 Plan to Renew
10
Since last award
85 Satisfaction of Cost Relative to Value
11
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Helps Innovate
- Unique Features
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
API Framework
Data Visualization
Sentiment Analytics
Dashboards, Analytics and Reporting
Questionnaire Design/Survey Builder
Multi-Channel Data Collection
Alerts
Text Analytics
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Business Value Created
Ease of Data Integration
Quality of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Breadth of Features
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Hotjar Reviews
Ketan S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2026
Transforming user behavior into dat.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Session recordings provide insight into the real reasons behind the data. It connects feedback and usage patterns within a single context.
What is your favorite aspect of this product?
Information like clicks and scrolls adds depth to the analysis. The impact of small changes is immediately identifiable.
What do you dislike most about this product?
Sorting through a large volume of recordings can be time consuming. Extra caution is needed to hide sensitive information.
What recommendations would you give to someone considering this product?
Recommend it to teams that want to improve their product or website by deeply understanding user behavior.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Efficient Service
Cons
- Less Reliable
- Leverages Incumbent Status
Please tell us why you think this review should be flagged.
Ayush S.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2026
Hotjar is apractical tool for understanding.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
This platform doesn just show data but reveals actual user activity. Behaviors like clicks and scrolls are visually understandable. Provides the ability to see feedback and usage patterns together.
What is your favorite aspect of this product?
Quickly identifies where users are getting stuck. The impact of small changes becomes clearly visible.
What do you dislike most about this product?
Managing information can become difficult with a large number of recordings. Risks increase if privacy settings are not configured correctly.
What recommendations would you give to someone considering this product?
Hotjar useful and it shows actual behavior instead of assumptions. Product improvement decisions can be made on a more solid basis. I would recommend it to teams that want to seriously understand user experience.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Inspires Innovation
Cons
- Less Performance Enhancing
- Under Delivered
Please tell us why you think this review should be flagged.
Corey W.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2026
This software boosted our client survey engagement
Likeliness to Recommend
What differentiates Hotjar from other similar products?
As a Customer Success Manager I use Hotjar to create surveys to collect satisfaction feedback, it is effective and it has helped to increase survey engagement since the UI is clean and surveys feel like natural chats.
What is your favorite aspect of this product?
My favorite aspect or feature is AI survey builder, I just prompt it with details and it creates survey exactly how I want, it us helpful.
What do you dislike most about this product?
I started using it this year sincerely I haven't received any problem with it.
What recommendations would you give to someone considering this product?
Hotjar is not expensive and creates surveys very fast and interface can be used by anyone and additionally it has heatmaps though I haven't explored much but it works.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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