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Hotjar Logo
Hotjar

Hotjar

Composite Score
8.0 /10
CX Score
8.2 /10
Category
Hotjar
8.0 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Voice of the Customer category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

7
Since last award

83 Plan to Renew

10
Since last award

85 Satisfaction of Cost Relative to Value

11
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

10% Negative
5% Neutral
85% Positive

Pros

  • Transparent
  • Helps Innovate
  • Unique Features
  • Respectful

Feature Ratings

Average 76

API Framework

85

Data Visualization

84

Sentiment Analytics

81

Dashboards, Analytics and Reporting

78

Questionnaire Design/Survey Builder

78

Multi-Channel Data Collection

75

Alerts

70

Text Analytics

64

Vendor Capability Ratings

Average 77

Availability and Quality of Training

84

Ease of Implementation

82

Usability and Intuitiveness

80

Ease of Customization

80

Business Value Created

79

Ease of Data Integration

75

Quality of Features

75

Product Strategy and Rate of Improvement

75

Ease of IT Administration

74

Vendor Support

71

Breadth of Features

68

Hotjar Reviews

Ketan S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Transforming user behavior into dat.

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Session recordings provide insight into the real reasons behind the data. It connects feedback and usage patterns within a single context.

What is your favorite aspect of this product?

Information like clicks and scrolls adds depth to the analysis. The impact of small changes is immediately identifiable.

What do you dislike most about this product?

Sorting through a large volume of recordings can be time consuming. Extra caution is needed to hide sensitive information.

What recommendations would you give to someone considering this product?

Recommend it to teams that want to improve their product or website by deeply understanding user behavior.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

Cons

  • Less Reliable
  • Leverages Incumbent Status

Ayush S.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Hotjar is apractical tool for understanding.

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

This platform doesn just show data but reveals actual user activity. Behaviors like clicks and scrolls are visually understandable. Provides the ability to see feedback and usage patterns together.

What is your favorite aspect of this product?

Quickly identifies where users are getting stuck. The impact of small changes becomes clearly visible.

What do you dislike most about this product?

Managing information can become difficult with a large number of recordings. Risks increase if privacy settings are not configured correctly.

What recommendations would you give to someone considering this product?

Hotjar useful and it shows actual behavior instead of assumptions. Product improvement decisions can be made on a more solid basis. I would recommend it to teams that want to seriously understand user experience.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Inspires Innovation

Cons

  • Less Performance Enhancing
  • Under Delivered

Corey W.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

This software boosted our client survey engagement

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

As a Customer Success Manager I use Hotjar to create surveys to collect satisfaction feedback, it is effective and it has helped to increase survey engagement since the UI is clean and surveys feel like natural chats.

What is your favorite aspect of this product?

My favorite aspect or feature is AI survey builder, I just prompt it with details and it creates survey exactly how I want, it us helpful.

What do you dislike most about this product?

I started using it this year sincerely I haven't received any problem with it.

What recommendations would you give to someone considering this product?

Hotjar is not expensive and creates surveys very fast and interface can be used by anyone and additionally it has heatmaps though I haven't explored much but it works.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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