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Hotjar Logo
Hotjar

Hotjar

Composite Score
8.0 /10
CX Score
8.2 /10
Category
Hotjar
8.0 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Voice of the Customer category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

7
Since last award

83 Plan to Renew

10
Since last award

85 Satisfaction of Cost Relative to Value

11
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

10% Negative
5% Neutral
85% Positive

Pros

  • Transparent
  • Helps Innovate
  • Unique Features
  • Respectful

Feature Ratings

Average 76

API Framework

85

Data Visualization

84

Sentiment Analytics

81

Dashboards, Analytics and Reporting

78

Questionnaire Design/Survey Builder

78

Multi-Channel Data Collection

75

Alerts

70

Text Analytics

64

Vendor Capability Ratings

Average 77

Availability and Quality of Training

84

Ease of Implementation

82

Usability and Intuitiveness

80

Ease of Customization

80

Business Value Created

79

Ease of Data Integration

75

Quality of Features

75

Product Strategy and Rate of Improvement

75

Ease of IT Administration

74

Vendor Support

71

Breadth of Features

68

Hotjar Reviews

Isadora T.

  • Role: Operations
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Free features are not enough for us to consider.

Likeliness to Recommend

5 /10

What differentiates Hotjar from other similar products?

Hotjar is very similar to other cheaper products available

What is your favorite aspect of this product?

Users can leave reviews

What do you dislike most about this product?

Pricing. I can get the same features in other products available at the market

What recommendations would you give to someone considering this product?

Search other products that do the same

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Aishik D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

the array of features and ease of implementation

Likeliness to Recommend

8 /10

What differentiates Hotjar from other similar products?

Clearly, the ease of implementation makes it invaluable for Product Managers at any organisation/startup which is lean and doesn't have the time to develop its own solution.

What is your favorite aspect of this product?

Loads of features. Ease of implementation. Ease of accessing results.

What do you dislike most about this product?

None at all.

What recommendations would you give to someone considering this product?

Definitely go ahead and buy it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Francesco B.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

A recommended tool for website optimization

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

Easy to use and fast training

What is your favorite aspect of this product?

Heatmaps and recorded sessions

What do you dislike most about this product?

I have no particular dislikes, maybe I would say that more complex reporting is not supported

What recommendations would you give to someone considering this product?

It is a good solution, there is no doubt about the return on investment

Pros

  • Transparent
  • Helps Innovate
  • Enables Productivity
  • Unique Features

Cons

  • Charges for Enhancements

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