What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
7
Since last award
83 Plan to Renew
10
Since last award
85 Satisfaction of Cost Relative to Value
11
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Helps Innovate
- Unique Features
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
API Framework
Data Visualization
Sentiment Analytics
Dashboards, Analytics and Reporting
Questionnaire Design/Survey Builder
Multi-Channel Data Collection
Alerts
Text Analytics
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Business Value Created
Ease of Data Integration
Quality of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Breadth of Features
Also Featured in...
Hotjar Reviews
Ruben Aaron C.
- Role: Sales Marketing
- Industry: Construction
- Involvement: IT Leader or Manager
Submitted Mar 2024
The best UX analytics tool
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Great data visualization
What is your favorite aspect of this product?
The user heatmaps are very useful.
What do you dislike most about this product?
The autoplay features of the recording.
What recommendations would you give to someone considering this product?
It's super easy to integrate.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Chelsea N.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2023
Works well for surveys and heatmaps
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Very intuitive to use
What is your favorite aspect of this product?
Data collection from surveys, heatmaps, and recordings. Great for optimization of website.
What do you dislike most about this product?
The cost - Microsoft clarity is similar and free (Hotjar is a better product though)
What recommendations would you give to someone considering this product?
It works very well for website surveys and collecting behavioral data from users.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Mohd Saalim T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Best in industry to track users & enhance product
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Heatnaps and data visualization
What is your favorite aspect of this product?
Funnel creation and tracking
What do you dislike most about this product?
Slightly delayed in real time data
What recommendations would you give to someone considering this product?
It's helps to give best view of user behaviour
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Less Generous
Please tell us why you think this review should be flagged.
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