What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
2
Since last award
89 Plan to Renew
1
Since last award
70 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Fair
Cons
- Less Generous
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Questionnaire Design/Survey Builder
API Framework
Multi-Channel Data Collection
Text Analytics
Alerts
Data Visualization
Dashboards, Analytics and Reporting
Sentiment Analytics
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Quality of Features
Breadth of Features
Business Value Created
Vendor Support
Product Strategy and Rate of Improvement
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Hotjar Reviews
Monika R.
- Role: Information Technology
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Feb 2022
Easy to use, slightly too little features
Likeliness to Recommend
What differentiates Hotjar from other similar products?
It's easy to set up a short survey and recruit participants on a specific site. You can add your events for better targeting your participants.
What is your favorite aspect of this product?
I don't need much of a technical skills to be able to launch a pop-up survey and decide, where, when and how it should display. You can choose a certain page (giving the url or part of it, or excluding some sites etc.), certain device, certain user behaviour - and all this using a simple dashboard. Incoming feedback option lets you receive opinions on certain features of the site on a rolling basis.
What do you dislike most about this product?
I'd like to see more question types, more advanced logic and better reports. For now you can ask 9 basic types of questions, and setting a logic is painful and limited. The reports available now are not customisable, you can just see questions one by one, but you can't cross one question with another, or filter, or see results for segments based on the answers for certain question, or even export the results as pdf.
What recommendations would you give to someone considering this product?
If you need to ask simple questions to your website visitors, HotJar is for you.
Pros
- Security Protects
- Reliable
- Enables Productivity
- Performance Enhancing