What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
2
Since last award
89 Plan to Renew
1
Since last award
70 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Fair
Cons
- Less Generous
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Questionnaire Design/Survey Builder
API Framework
Multi-Channel Data Collection
Text Analytics
Alerts
Data Visualization
Dashboards, Analytics and Reporting
Sentiment Analytics
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Quality of Features
Breadth of Features
Business Value Created
Vendor Support
Product Strategy and Rate of Improvement
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Hotjar Reviews
Isadora T.
- Role: Operations
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Jun 2023
Free features are not enough for us to consider.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar is very similar to other cheaper products available
What is your favorite aspect of this product?
Users can leave reviews
What do you dislike most about this product?
Pricing. I can get the same features in other products available at the market
What recommendations would you give to someone considering this product?
Search other products that do the same
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Aishik D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2023
the array of features and ease of implementation
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Clearly, the ease of implementation makes it invaluable for Product Managers at any organisation/startup which is lean and doesn't have the time to develop its own solution.
What is your favorite aspect of this product?
Loads of features. Ease of implementation. Ease of accessing results.
What do you dislike most about this product?
None at all.
What recommendations would you give to someone considering this product?
Definitely go ahead and buy it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Francesco B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jun 2023
A recommended tool for website optimization
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Easy to use and fast training
What is your favorite aspect of this product?
Heatmaps and recorded sessions
What do you dislike most about this product?
I have no particular dislikes, maybe I would say that more complex reporting is not supported
What recommendations would you give to someone considering this product?
It is a good solution, there is no doubt about the return on investment
Pros
- Transparent
- Helps Innovate
- Enables Productivity
- Unique Features
Cons
- Charges for Enhancements