What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
7
Since last award
83 Plan to Renew
10
Since last award
85 Satisfaction of Cost Relative to Value
11
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Helps Innovate
- Unique Features
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
API Framework
Data Visualization
Sentiment Analytics
Dashboards, Analytics and Reporting
Questionnaire Design/Survey Builder
Multi-Channel Data Collection
Alerts
Text Analytics
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Business Value Created
Ease of Data Integration
Quality of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Breadth of Features
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Hotjar Reviews
Shivam D.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2026
Recordings That End Endless UX Debates
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar session recordings settle arguments instantly. Instead of Product saying "users should click here" and Design countering "but they don't understand the layout," recordings become irrefutable evidence. Watch real humans struggle with your interface, hesitate at confusing labels, rage-click invisible buttons, or back out after three failed attempts. No more "my users are different" excuses Hotjar shows your actual users.
What is your favorite aspect of this product?
Our signup form had 68% abandonment at Step 3. Recordings revealed users typing email, then staring confused at "Continue" button 8px tall on mobile (thumb couldn't hit it). Filtered frustrated sessions showed 41 rage-clicks in same dead zone. Cross-referenced heatmaps confirmed zero clicks there. Survey overlay "Smooth so far?" captured "Can't hit tiny button" from 1,234 drop-offs. Redesign enlarged button + added thumb-friendly padding completion rate 37% higher. Team debates ended; recordings became gold standard proof.
What do you dislike most about this product?
Recordings anonymize faces/PII automatically but occasionally blur important form fields mid-analysis. Free tier caps 100 sessions/month viral landing pages burn through quota by Wednesday.
What recommendations would you give to someone considering this product?
Cross-functional teams (PM/Design/Engineering) tired of "users should know better" debates need Hotjar recordings as courtroom evidence.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Yashvant T.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2026
User behavior directly reflects system robustness.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Helps understand the indirect impact on infrastructure. Highlights performance issues from a behavioral not just technical perspective.
What is your favorite aspect of this product?
Page load issues are clearly visible through user behavior. System optimization decisions can be made on a solid foundation.
What do you dislike most about this product?
Implementing privacy regulations requires additional infrastructure. The analysis process becomes lengthy with excessive data.
What recommendations would you give to someone considering this product?
I would recommend it to organizations that want to make their infrastructure not only stable but also user centric.
Pros
- Continually Improving Product
- Unique Features
- Caring
- Saves Time
Cons
- Less Reliable
- Less Generous
- Leverages Incumbent Status
Please tell us why you think this review should be flagged.
Pravin M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2026
A tool that reveals the real user story behind.
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Heatmaps and session recordings expose the real weaknesses in content and design.
What is your favorite aspect of this product?
I can often instantly see which sections are confusing users. Seeing why people abandon forms makes campaign optimization easier.
What do you dislike most about this product?
Finding the right session can be time consuming when there is a lot of data.
What recommendations would you give to someone considering this product?
It is a powerful option for teams serious about improving conversion rates and user experience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Effective Service
- Less Friendly Negotiation
Please tell us why you think this review should be flagged.
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