Adobe Analytics
8.1 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

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Awards & Recognition

Adobe Analytics won the following awards in the Customer Intelligence category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

2% Negative
9% Neutral
89% Positive

Pros

  • Respectful
  • Performance Enhancing
  • Continually Improving Product
  • Helps Innovate

Feature Ratings

Average 85

Anomaly Detection

89

Cross Channel Attribution Analysis

88

Audience Demographics

87

API Framework

87

Data Visualization

86

Customer Journey Modelling

86

Conversion Analysis

85

Real Time Workflow Automation

84

Audience Segmentation

84

Metadata Management

82

Predictive Analytics

80

Vendor Capability Ratings

Average 81

Quality of Features

87

Breadth of Features

86

Ease of Customization

84

Business Value Created

84

Vendor Support

82

Usability and Intuitiveness

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Ease of Implementation

79

Ease of IT Administration

78

Availability and Quality of Training

77

Adobe Analytics Reviews

Jonathan M.

  • Role: C-Level
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

My analyzes are perfect with Adobe

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Many issues are being addressed, including analytics for landing pages, customer journeys, and attrition monitoring, as well as connection with Target is a retailer for more comprehensive campaign tracking. This has allowed us to make more efficient use of our current assets while simultaneously catering to our clients' specific wishes through our websites.

What is your favorite aspect of this product?

Analyze your data in a variety of ways using Adobe Analytics, a robust and efficient solution for data analytics. Its capacity to offer a decent dashboard that simplifies data understanding and allows us to map it according to our own needs is also noteworthy. On the other hand, developers do have a learning curve, but it makes integration easier.

What do you dislike most about this product?

While Adobe Analytics is an excellent analytics tool, it does have its price points. However, in my opinion, it is a worthwhile investment for large-scale companies who are serious about collecting user data and retaining users.

What recommendations would you give to someone considering this product?

Building real-time data analytics, connecting data from third-party applications, and managing content has never been easier than with this Adobe software. Data visualization with Adobe Analytics is second to none, and the platform also facilitates marketing feedback gathering, content sharing, and administration.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dhruv V.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Loved the product

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

More user friendly and easy implementation

What is your favorite aspect of this product?

I love the user experience and the easy to start approach

What do you dislike most about this product?

there is nothing to dislike such a great product

What recommendations would you give to someone considering this product?

recommend this to everyone who relies on SAP earlier.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

Ishita N.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Fantastic product

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

It's easy to use

What is your favorite aspect of this product?

Usability of the product

What do you dislike most about this product?

Nothing as of now

What recommendations would you give to someone considering this product?

You can give it a try

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Efficient Service

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