Customer Intelligence Platforms

Customer Intelligence

What is Customer Intelligence Platforms?

Customer Intelligence platforms gather and analyze data from both structured and unstructured sources regarding your customers, including their demographic/firmographic details and activities, to build deeper and more effective customer relationships and improve business outcomes.

Common Features

  • Audience Segmentation
  • Audience Demographics
  • Conversion Analysis
  • Customer Journey Modelling
  • Cross Channel Attribution Analysis
  • Predictive Analytics
  • Anomaly Detection
  • Real Time Workflow Automation
  • Data Visualization
  • Metadata Management
  • API Framework

Top Customer Intelligence Platforms

2023 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 9
Next Award: Aug 2024

Top Customer Intelligence Platforms 2024

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Semrush

Semrush

Composite Score
8.7 /10
CX Score
8.8 /10

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush

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Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Respectful
Badge Winner
Composite Score
8.5 /10
CX Score
8.8 /10

Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.

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Pros

  • Trustworthy
  • Helps Innovate
  • Reliable
  • Unique Features
Composite Score
8.5 /10
CX Score
8.7 /10

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Pros

  • Respectful
  • Performance Enhancing
  • Reliable
  • Enables Productivity
Badge Winner
Composite Score
8.3 /10
CX Score
8.4 /10

One platform for all your X-data. Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Fair
Google

Looker

Composite Score
8.2 /10
CX Score
8.3 /10

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

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Pros

  • Acts with Integrity
  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
Adobe Systems

Adobe Analytics

Composite Score
8.1 /10
CX Score
8.3 /10

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

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Pros

  • Respectful
  • Performance Enhancing
  • Continually Improving Product
  • Helps Innovate
Badge Winner
Graphext

Graphext

Composite Score
8.0 /10
CX Score
8.3 /10

Guiding you to build data science projects remarkably fast, collaboratively and without writing code. More powerful than dashboards and more intuitive than notebooks.

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Badge Winner
Badge Winner
Composite Score
7.7 /10
CX Score
7.9 /10

A single solution for business intelligence and collaborative planning, enhanced with the power of predictive analytics and machine learning technology. SAP Analytics Cloud delivers all the analytics capabilities you need – business intelligence (BI), planning, and predictive analytics – in a single solution. Harness the latest technologies and give everyone in your organization the ability to discover actionable insights in real time.

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Pros

  • Trustworthy
  • Respectful
  • Includes Product Enhancements
  • Continually Improving Product
Badge Winner
Salesforce.com Inc

Tableau CRM Analytics

Composite Score
7.6 /10
CX Score
7.9 /10

Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow.

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Pros

  • Acts with Integrity
  • Respectful
  • Security Protects
  • Reliable
Composite Score
7.6 /10
CX Score
7.7 /10

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.

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Pros

  • Reliable
  • Trustworthy
  • Client Friendly Policies
  • Fair