What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
99 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Helps Innovate
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Data Visualization
Audience Segmentation
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Conversion Analysis
Paid Search Integration
Audience Demographics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Ease of Customization
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
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Adobe Analytics Reviews
Mathilde N.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Dec 2023
Adobe Analytics: Perspectives and Evaluation
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics stands out with a variety of tools to analyze data comprehensively. It offers real-time financial transaction insights and detailed evaluations of customer behavior. One of the standout strengths of Adobe Analytics is its ability to adapt to any situation. It can analyze data from multiple sources, provide detailed transaction insights, and aid in evaluations. Understanding business dynamics is a tough challenge, but Adobe Analytics simplifies it with a comprehensive approach. Its flexibility, easy-to-use interface, and smooth integration with tracking tools make it an essential asset for obtaining valuable insights.
What is your favorite aspect of this product?
Adobe Analytics applies to multiple data analysis scenarios, such as identifying transaction patterns and customer behavior analysis. Adobe Analytics applies to multiple data analysis scenarios, such as identifying transaction patterns and customer behavior analysis. By leveraging Adobe Analytics, users generate data-driven decisions. Discuss the benefits of Adobe Analytics in identifying insights that inform effective credit risk management strategies.
What do you dislike most about this product?
Implementing upgraded predictive assessments and customizable tracking options could enhance the platform's usefulness for professionals.
What recommendations would you give to someone considering this product?
Adobe Analytics offers thorough insights into consumer behavior, allowing for a more knowledgeable evaluation. Adobe Analytics allows users to examine data from different sources, giving them insight to understand transactions and enhance credit risk assessment strategies. The user-friendly interface simplifies data processing and reporting.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anna R.
- Role: Operations
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2023
It presents data visually in a flexible way.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It tracks website visits, user interactions, and conversions in great detail. The platform's strength lies in its comprehensive reporting and data visualization tools. Unlike its competitors, Adobe Analytics empowers users to generate custom reports and dashboards, which provide a more personalized view of data. Adobe Analytics provides a nuanced understanding of user behavior, facilitating informed decision-making through comprehensive data analysis.
What is your favorite aspect of this product?
It allows users to make custom reports and dashboards that fit their business needs perfectly, which is extremely valuable. The data collected is comprehensive, leading to a nuanced understanding of user journeys that facilitates well-informed decision-making. Furthermore, the seamless integration with other Adobe products enhances its usefulness, creating a coherent analytics ecosystem.
What do you dislike most about this product?
To reach new heights and provide even more tailored insights to users, integrating machine learning for predictive analytics and expanding customization options for dashboards would be essential.
What recommendations would you give to someone considering this product?
Overall, Adobe Analytics is an excellent tool for professionals seeking profound insights into user behavior, offering unparalleled detail in user behavior data. Custom reports and dashboards are key for analyzing data and gaining valuable insights. This makes Adobe Analytics an essential tool for data analysis. Adobe Analytics integrates with other Adobe products, creating a comprehensive analytics platform. The option to customize reports and dashboards sets Adobe Analytics apart and grants incredible flexibility in data visualization.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Robert G.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2023
This tool provides a top-level view of web traffic
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics reveals the movements of visitors and how they use the site. It examines user actions, favored pages, and paths to conversion. The tool identifies the pages with the most clicks, which helps improve content. It also charts user journeys, highlighting areas where conversions occur. The tool analyzes user sessions to uncover engagement patterns. Finally, it maps the flow of users through the website, revealing trends in navigation. Adobe Analytics monitors user interactions to enhance understanding, allowing personalized dashboards for focused analysis. It streamlines reporting by generating reports automatically.
What is your favorite aspect of this product?
This transforms raw data into actionable insights, guiding Analyst-Developers in refining user experiences. Real-time analytics ensure developers have access to the latest data for swift decision-making. Compatible with many platforms, Adobe Analytics enables the analysis of data from different sources.
What do you dislike most about this product?
However, there are limitations to its real-time reporting features, and it can benefit from expanding integration options with other Adobe Creative Cloud tools. By addressing these shortcomings, marketers, and analysts can derive richer insights and foster more agile and data-driven digital strategies.
What recommendations would you give to someone considering this product?
To this end, we recommend that Analyst-Developers consider Adobe Analytics as a valuable tool for navigating the complex waters of web development. The capacity to interpret digital footprints, combined with practical insights, gives it significant value in designing web applications that prioritize the user experience. Adobe Analytics smoothly syncs with other Adobe Creative Cloud products, promoting a unified digital environment. Adobe Analytics refreshes data in real-time, providing immediate knowledge of user conduct. It uses predictive analytics to help predict user trends.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service