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What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

89 Likeliness to Recommend

Down 1
Since last award

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

Down 2
Since last award


Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

5% Negative
0% Neutral
95% Positive

Pros

  • Inspires Innovation
  • Caring
  • Saves Time
  • Respectful

Feature Ratings

Average 82

Device and Browser Analytics

88

Audience Segmentation

83

API Framework

82

Customer Journey Modelling

81

Data Visualization

81

Customer Value Analysis

81

Search Engine Optimization

80

Audience Demographics

80

Conversion Analysis

80

Paid Search Integration

78

Social Media Analytics

77

Vendor Capability Ratings

Average 81

Usability and Intuitiveness

85

Ease of Implementation

84

Ease of Data Integration

83

Availability and Quality of Training

81

Vendor Support

81

Breadth of Features

80

Quality of Features

80

Product Strategy and Rate of Improvement

80

Business Value Created

79

Ease of IT Administration

78

Ease of Customization

78

Mixpanel Reviews

Olivia S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

Easy to use but limiting for marketers

Likeliness to Recommend

7 / 10

What differentiates Mixpanel from other similar products?

many customers events that can be implemented, a wide variety of reports available

What is your favorite aspect of this product?

Insights into user behaviour in app

What do you dislike most about this product?

Cannot see the source of traffic that brought new users

What recommendations would you give to someone considering this product?

not suitable for ppc

Pros

  • Trustworthy
  • Inspires Innovation
  • Saves Time
  • Client Friendly Policies

Cons

  • Less Performance Enhancing
  • Commodity Features
  • Charges for Enhancements

Mykhailo G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Excellent reporting and website analysis

Likeliness to Recommend

9 / 10

What differentiates Mixpanel from other similar products?

We now have a better understanding of the qualitative and quantitative performance of our web application and audience, thanks to MixPanel. The software produces accurate analytics and reports that show in-depth information about our website traffic and marketing-relevant statistics. It gives us access to data such as country, browser, device operating system, and much more. The information it gives us about each user is good.

What is your favorite aspect of this product?

The reports that MixPanel generates are quite good and detailed and show what our marketing team needs to devise new strategies. MixPanel is an intuitive and easy-to-use platform that has helped us measure and analyze the users that use our web application. These modules transit the most performance statistics, among other things. This site analysis tool is fantastic.

What do you dislike most about this product?

In terms of visuals, it does not have the most user-friendly interface and makes navigation difficult for less experienced users. If we talk about the functional, I have nothing to say; it is one of the best online analysis tools I have used.

What recommendations would you give to someone considering this product?

It has been useful for marketing, and we chose it because we needed to see how our website was performing and learn more about the users who visited it. When it comes to analyzing performance and traffic in online applications, MixPanel is the best option available; it's fast, simple to use, and produces high-quality data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Michael S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

To understand how we communicate with consumers.

Likeliness to Recommend

9 / 10

What differentiates Mixpanel from other similar products?

Mixpanel helps facilitate improved communication and collaboration among your team members. You can target the audience and quickly build a segmentation. With the help of the funnel, you can automate campaigns and send notifications.

What is your favorite aspect of this product?

I like Mixpanel to categorize potential clients, create a comprehensive study of our business area and accurately assess the behavior and activities carried out by our clients. Having options to customize our workspace is always vital for greater comfort and productivity. Mixpanel allows us to customize the whiteboard and our workspace, making things much more comfortable. It is very important for consumers to participate and express their opinions. It gives us resources to categorize customers, classify their suggestions and preferences, and store all the information we need to do our job well.

What do you dislike most about this product?

Beginners who are not familiar with Mixpanel's capabilities and navigation procedure must put in a lot of effort and put up with a steep learning curve. When you are tracking very big amounts of data, Mixpanel performance can change, in particular.

What recommendations would you give to someone considering this product?

I suggest Mixpanel because it may help you analyze client interactions and cut down on the time it takes to analyse vast volumes of data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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