Mixpanel
8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative
0% Neutral
96% Positive

Pros

  • Caring
  • Respectful
  • Transparent
  • Security Protects

Feature Ratings

Average 84

Device and Browser Analytics

87

Audience Segmentation

87

Customer Value Analysis

86

Data Visualization

85

Audience Demographics

84

API Framework

84

Customer Journey Modelling

83

Paid Search Integration

81

Search Engine Optimization

81

Conversion Analysis

80

Social Media Analytics

79

Vendor Capability Ratings

Average 84

Availability and Quality of Training

100

Ease of Implementation

100

Ease of IT Administration

100

Quality of Features

97

Ease of Data Integration

96

Ease of Customization

93

Breadth of Features

92

Vendor Support

92

Business Value Created

89

Usability and Intuitiveness

86

Product Strategy and Rate of Improvement

80

Mixpanel Reviews

James W.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Reliable data collection tools

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

With Mixpanel's features, I can get data easily and quickly with a variety of compositions. It's great, and I've been working with other departments on automated data warehousing because we all need it. We've been able to take full advantage of its capabilities.

What is your favorite aspect of this product?

Mixpanel allows us to prioritize the expansion of our most valuable data. Through extensive research, it has proven to be very useful and is truly amazing. We have been able to track user actions on our websites, collect data and evaluate analytics using this fantastic platform. It is the most effective software for centralizing data collection with reliable and time-saving processes.

What do you dislike most about this product?

Although Mixpanel is very efficient, we are not happy with its interface. When you ask them questions about the system, they take a long time to respond.

What recommendations would you give to someone considering this product?

Its value is undeniable and it saves you the hassle of searching for other more complicated solutions; with Mixpanel, you are free to organize your data the way you want. When data is properly classified, the platform is at its most valuable.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Unique Features

Tony Y.

  • Role: C-Level
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Powerful insights but requires a lot of learning

Likeliness to Recommend

7 /10

What differentiates Mixpanel from other similar products?

Mixpanel stands out for its deep analytical capabilities, particularly in user behavior tracking and cohort analysis, offering insights that go beyond basic analytics and its ability to provide real-time data is what sets it apart from similar providers.

What is your favorite aspect of this product?

The real time analytics is my favorite part of Mixpanel.

What do you dislike most about this product?

The high cost that comes with using Mixpanel is something worth looking into,

What recommendations would you give to someone considering this product?

I recommend that you train at least 1 full time employee on Mixpanel and make sure he has the brains to hold all the required info in his mind!

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Sai P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

One Tool to Rule App & Web Data

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

I've had a great experience with MixPanel so far. It gives us a detailed view of our users' behavior and how they interact with our product. We've tried other tools like Google Analytics, but MixPanel's event-based tracking gives us a better understanding of how people use our product. We can see the difference in usage behavior between power users and normal users, and we can track user retention and stickiness over time.

What is your favorite aspect of this product?

Mixpanel is a powerful tool that helps us gain valuable insights and improve our strategies. Although it takes some time to learn, once you get the hang of it, and it's very easy to use. The platform's strength lies in its comprehensive data analysis tools that enable us to analyze a lot of data in great detail. Additionally, Mixpanel's integration features are seamless and enhance its usefulness, making it a valuable tool in our toolkit.

What do you dislike most about this product?

We cannot easily master the use cases of MixPanel without putting in dedicated efforts and overcoming a steep learning curve to become familiar with its features and navigation process. It would be greatly appreciated if you could provide detailed documentation to help us understand how each feature distinguishes from the other.

What recommendations would you give to someone considering this product?

Mixpanel is a useful tool that helps businesses track and analyze user behavior in real-time. It offers detailed analytics capabilities, event tracking, and segmentation tools. Although it takes some time to learn, it can help optimize user experience and drive conversions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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