Mixpanel
What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
Down
1
Since last award
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
Down
2
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Inspires Innovation
- Caring
- Saves Time
- Respectful
Feature Ratings
Device and Browser Analytics
Audience Segmentation
API Framework
Customer Journey Modelling
Data Visualization
Customer Value Analysis
Search Engine Optimization
Audience Demographics
Conversion Analysis
Paid Search Integration
Social Media Analytics
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Business Value Created
Ease of IT Administration
Ease of Customization
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Mixpanel Reviews

Olivia S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2023
Easy to use but limiting for marketers
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
many customers events that can be implemented, a wide variety of reports available
What is your favorite aspect of this product?
Insights into user behaviour in app
What do you dislike most about this product?
Cannot see the source of traffic that brought new users
What recommendations would you give to someone considering this product?
not suitable for ppc
Pros
- Trustworthy
- Inspires Innovation
- Saves Time
- Client Friendly Policies
Cons
- Less Performance Enhancing
- Commodity Features
- Charges for Enhancements
Mykhailo G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Excellent reporting and website analysis
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
We now have a better understanding of the qualitative and quantitative performance of our web application and audience, thanks to MixPanel. The software produces accurate analytics and reports that show in-depth information about our website traffic and marketing-relevant statistics. It gives us access to data such as country, browser, device operating system, and much more. The information it gives us about each user is good.
What is your favorite aspect of this product?
The reports that MixPanel generates are quite good and detailed and show what our marketing team needs to devise new strategies. MixPanel is an intuitive and easy-to-use platform that has helped us measure and analyze the users that use our web application. These modules transit the most performance statistics, among other things. This site analysis tool is fantastic.
What do you dislike most about this product?
In terms of visuals, it does not have the most user-friendly interface and makes navigation difficult for less experienced users. If we talk about the functional, I have nothing to say; it is one of the best online analysis tools I have used.
What recommendations would you give to someone considering this product?
It has been useful for marketing, and we chose it because we needed to see how our website was performing and learn more about the users who visited it. When it comes to analyzing performance and traffic in online applications, MixPanel is the best option available; it's fast, simple to use, and produces high-quality data.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity

Michael S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
To understand how we communicate with consumers.
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel helps facilitate improved communication and collaboration among your team members. You can target the audience and quickly build a segmentation. With the help of the funnel, you can automate campaigns and send notifications.
What is your favorite aspect of this product?
I like Mixpanel to categorize potential clients, create a comprehensive study of our business area and accurately assess the behavior and activities carried out by our clients. Having options to customize our workspace is always vital for greater comfort and productivity. Mixpanel allows us to customize the whiteboard and our workspace, making things much more comfortable. It is very important for consumers to participate and express their opinions. It gives us resources to categorize customers, classify their suggestions and preferences, and store all the information we need to do our job well.
What do you dislike most about this product?
Beginners who are not familiar with Mixpanel's capabilities and navigation procedure must put in a lot of effort and put up with a steep learning curve. When you are tracking very big amounts of data, Mixpanel performance can change, in particular.
What recommendations would you give to someone considering this product?
I suggest Mixpanel because it may help you analyze client interactions and cut down on the time it takes to analyse vast volumes of data.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing