Mixpanel Customer Reviews 2024

Mixpanel

8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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6 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

6 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative

0% Neutral

96% Positive

Pros

Caring
Respectful
Transparent
Security Protects

Feature Ratings

Average 84

Device and Browser Analytics

Audience Segmentation

Customer Value Analysis

Data Visualization

Audience Demographics

API Framework

Customer Journey Modelling

Paid Search Integration

Search Engine Optimization

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Average 84

Availability and Quality of Training

100

Ease of Implementation

100

Ease of IT Administration

100

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Vendor Support

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Also Featured in...

Digital Adoption Platforms

Score 8.4

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Product Analytics

Score 8.3

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Mixpanel Reviews

Michelle H.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Web application analysis and reporting

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

MixPanel streamlines how we collect and respond to customer feedback, which is essential to the success of our organization as a whole.

What is your favorite aspect of this product?

MixPanel has become an integral part of my company's operations. It lets us keep tabs on every customer and gain valuable insight into their experiences with our product and services through detailed analytics and insightful reports.

What do you dislike most about this product?

The initial hurdle, the interface's complexity, and the sheer number of available features and options are easily surmounted with experience.

What recommendations would you give to someone considering this product?

We were able to monitor consumer activity and gauge their reaction to our offerings on this top-notch platform. It helps us segment potential clients, evaluate customer behaviors, and make educated decisions about our sales funnel by generating solid statistics and analytics. It's an excellent fit for our expanding company.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Olivia S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Easy to use but limiting for marketers

Likeliness to Recommend

7 /10

What differentiates Mixpanel from other similar products?

many customers events that can be implemented, a wide variety of reports available

What is your favorite aspect of this product?

Insights into user behaviour in app

What do you dislike most about this product?

Cannot see the source of traffic that brought new users

What recommendations would you give to someone considering this product?

not suitable for ppc

Pros

Trustworthy
Inspires Innovation
Saves Time
Client Friendly Policies

Cons

Less Reliable
Less Productive
Leverages Incumbent Status

Dikoriro M.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Effective Web Analytics With With Mixpanel

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Besides being the best in web analytics, it is also a great digital adoption platform which makes it a multipurpose business software.

What is your favorite aspect of this product?

I like that Mixpanel is resourceful and easy to use The software is manageable and makes website analytics easy

What do you dislike most about this product?

No issues with Mixpanel. It is multipurpose and a must have

What recommendations would you give to someone considering this product?

I recommend Mixpanel because it is good in both web analytics and also doubles up as a digital adoption platform

Pros

Continually Improving Product
Reliable
Enables Productivity
Inspires Innovation

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Mixpanel Ratings

90 Likeliness to Recommend

1 Since last award

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Mixpanel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Digital Adoption Platforms

Product Analytics

Mixpanel Reviews

Michelle H.

Web application analysis and reporting

Likeliness to Recommend

Pros

Olivia S.

Easy to use but limiting for marketers

Likeliness to Recommend

Pros

Cons

Dikoriro M.

Effective Web Analytics With With Mixpanel

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Device and Browser Analytics

Audience Segmentation

Customer Value Analysis

Data Visualization

Audience Demographics

API Framework

Customer Journey Modelling

Paid Search Integration

Search Engine Optimization

Conversion Analysis

Social Media Analytics

Vendor Capability Ratings

Availability and Quality of Training

Ease of Implementation

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Vendor Support

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement