


What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
100 Plan to Renew
84 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Respectful
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Customer Value Analysis
Customer Journey Modelling
Device and Browser Analytics
Paid Search Integration
Data Visualization
Audience Demographics
Social Media Analytics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Ram S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Dec 2024
East to use and fantastic tool to marketing pros
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
This has all the features that a marketer need to do.
What is your favorite aspect of this product?
The Email marketing and getting the data about email opened, clicked on any of the link on email body and whenever a contact opens the email.
What do you dislike most about this product?
only the pricing, rest is perfect.
What recommendations would you give to someone considering this product?
Go for it. and buy enterprise only because it will give you a superpower to do everything to up your marketing and sales game.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Thi N.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Dec 2024
Great all-in-one platform for small businesses
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub stands out from other marketing platforms due to its all-in-one solution, integrating marketing automation, CRM, sales tools, and customer service into a single platform.
What is your favorite aspect of this product?
My favorite aspect of HubSpot Marketing Hub is its seamless CRM integration. This makes it easy to align marketing and sales efforts, ensuring that customer data flows smoothly between the two functions. It allows for personalized, data-driven marketing campaigns that are directly informed by real-time sales insights, leading to more effective lead nurturing and higher conversion rates. The integration streamlines processes and eliminates the need for separate tools, making it a highly efficient solution.
What do you dislike most about this product?
What I dislike most about HubSpot Marketing Hub is its **pricing structure**, especially for small businesses. While it offers a wide range of powerful features, many of the advanced tools and capabilities are locked behind higher-tier plans, making it expensive as your business grows. The cost can quickly become prohibitive for companies with tight budgets, particularly when trying to access more advanced automation, reporting, or CRM features.
What recommendations would you give to someone considering this product?
- Take Advantage of HubSpot Academy: HubSpot offers extensive training resources for beginners and advanced users. It's a great way to get the most out of the platform. - Assess Your Budget: Be mindful of the pricing tiers, as advanced features are available only in higher plans. Ensure that the cost aligns with your business’s needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Akanksha B.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Nov 2024
Best Marketing Platform for Streamlined Campaigns
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub stands out from other marketing platforms because it offers an all-in-one solution that combines everything you need in one place, from email marketing and lead generation to analytics and social media management. It also excels in automation, allowing businesses to create personalized workflows for nurturing leads.
What is your favorite aspect of this product?
My favourite aspect of this product is its ease of use combined with powerful automation features. The platform is incredibly intuitive, so even if you're not very tech-savvy, you can quickly start creating campaigns, managing leads, and analyzing results. Hubspot helps in setting up email workflows, automating lead nurturing, or tracking campaign performance effectively and effeciently.
What do you dislike most about this product?
The thing I dislike most about HubSpot Marketing Hub is its pricing for the more advanced features. While the free version offers a lot of great tools,
What recommendations would you give to someone considering this product?
HubSpot offers a robust free plan, so it’s a good idea to start there and get a feel for the platform. It provides basic tools like email marketing, forms, and lead tracking, which can be enough for smaller businesses. HubSpot is a great option if you're looking for an all-in-one marketing solution that can grow with your business.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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