What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Security Protects

Feature Ratings

Average 84

Audience Segmentation

87

Conversion Analysis

85

Customer Value Analysis

85

Customer Journey Modelling

84

Device and Browser Analytics

84

Paid Search Integration

83

Data Visualization

83

Audience Demographics

83

Social Media Analytics

83

Search Engine Optimization

82

API Framework

79

Vendor Capability Ratings

Average 85

Quality of Features

88

Business Value Created

88

Breadth of Features

87

Product Strategy and Rate of Improvement

85

Ease of Data Integration

85

Ease of Implementation

85

Usability and Intuitiveness

85

Ease of IT Administration

85

Ease of Customization

84

Availability and Quality of Training

83

Vendor Support

81

HubSpot Marketing Hub Reviews

Ram S.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

East to use and fantastic tool to marketing pros

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

This has all the features that a marketer need to do.

What is your favorite aspect of this product?

The Email marketing and getting the data about email opened, clicked on any of the link on email body and whenever a contact opens the email.

What do you dislike most about this product?

only the pricing, rest is perfect.

What recommendations would you give to someone considering this product?

Go for it. and buy enterprise only because it will give you a superpower to do everything to up your marketing and sales game.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Thi N.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Great all-in-one platform for small businesses

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out from other marketing platforms due to its all-in-one solution, integrating marketing automation, CRM, sales tools, and customer service into a single platform.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its seamless CRM integration. This makes it easy to align marketing and sales efforts, ensuring that customer data flows smoothly between the two functions. It allows for personalized, data-driven marketing campaigns that are directly informed by real-time sales insights, leading to more effective lead nurturing and higher conversion rates. The integration streamlines processes and eliminates the need for separate tools, making it a highly efficient solution.

What do you dislike most about this product?

What I dislike most about HubSpot Marketing Hub is its **pricing structure**, especially for small businesses. While it offers a wide range of powerful features, many of the advanced tools and capabilities are locked behind higher-tier plans, making it expensive as your business grows. The cost can quickly become prohibitive for companies with tight budgets, particularly when trying to access more advanced automation, reporting, or CRM features.

What recommendations would you give to someone considering this product?

- Take Advantage of HubSpot Academy: HubSpot offers extensive training resources for beginners and advanced users. It's a great way to get the most out of the platform. - Assess Your Budget: Be mindful of the pricing tiers, as advanced features are available only in higher plans. Ensure that the cost aligns with your business’s needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Akanksha B.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2024

Best Marketing Platform for Streamlined Campaigns

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out from other marketing platforms because it offers an all-in-one solution that combines everything you need in one place, from email marketing and lead generation to analytics and social media management. It also excels in automation, allowing businesses to create personalized workflows for nurturing leads.

What is your favorite aspect of this product?

My favourite aspect of this product is its ease of use combined with powerful automation features. The platform is incredibly intuitive, so even if you're not very tech-savvy, you can quickly start creating campaigns, managing leads, and analyzing results. Hubspot helps in setting up email workflows, automating lead nurturing, or tracking campaign performance effectively and effeciently.

What do you dislike most about this product?

The thing I dislike most about HubSpot Marketing Hub is its pricing for the more advanced features. While the free version offers a lot of great tools,

What recommendations would you give to someone considering this product?

HubSpot offers a robust free plan, so it’s a good idea to start there and get a feel for the platform. It provides basic tools like email marketing, forms, and lead tracking, which can be enough for smaller businesses. HubSpot is a great option if you're looking for an all-in-one marketing solution that can grow with your business.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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