What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
90 Likeliness to Recommend
99 Plan to Renew
1
Since last award
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Helps Innovate
- Reliable
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Audience Demographics
Conversion Analysis
Paid Search Integration
Data Visualization
Search Engine Optimization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Quality of Features
Breadth of Features
Business Value Created
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Also Featured in...
Google Analytics Reviews
Ankit B.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Best tool for website analytics except support.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has comprehensive and customizable reporting capabilities, it is easy to setup and free software to use. The platform allows user to explore audience demographics, user behaviour and marketing strategies.
What is your favorite aspect of this product?
Going deep into the performance of a website and audiences
What do you dislike most about this product?
Customer support is not good. I didn't get satisfactory solutions from the support team once.
What recommendations would you give to someone considering this product?
If you have a website definitely go for this. This will help you in a lot of way to grow your website presence and sales.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Effective Service
Namrata P.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Google analytics for web/product analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
motomo I have recently implemented and I found it has more features and analytics details than Google Analytics. One of the most significant advantages of Matomo is that it's open-source software. Unlike Google Analytics, where your data is stored on Google's servers and subject to their terms and conditions, Matomo gives you full control over your data. You own the data, and you decide how it's collected, stored, and used. Matomo has a Customizable Dashboards and Reports option.
What is your favorite aspect of this product?
Google Analytics, allows us to track various events and set up goals to measure conversions. We can track downloads, form submissions, video views, and other interactions on your website to gain insights into user behaviour and engagement. easy to implement and track the event.
What do you dislike most about this product?
Overall, Matomo offers a comprehensive set of features and analytics details that make it a viable alternative to Google Analytics, especially for users who prioritize data privacy, customization, and control. rest is fine with GA
What recommendations would you give to someone considering this product?
highly recommend to all e-commerce website owners so they can have an idea about the product trends and which country they are getting more traffic and which device users are using according to that they can analysis the market and improve the strategy
Pros
- Saves Time
- Fair
- Helps Innovate
- Continually Improving Product
Balaji M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Powerful Insights Platform
Likeliness to Recommend
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its comprehensive and detailed data tracking capabilities. Being able to access a wide range of metrics and reports allows me to gain deep insights into my website's performance and understand how users interact with my content.
What do you dislike most about this product?
One aspect that I find challenging with Google Analytics is the learning curve associated with navigating its interface and understanding all of its features. As a beginner, it can be overwhelming to grasp the full extent of its capabilities and effectively utilize them for analysis and optimization.
What recommendations would you give to someone considering this product?
For someone considering Google Analytics, I would recommend taking the time to familiarize themselves with the basics of the platform through online tutorials or courses. Start by setting up the necessary tracking codes on your website and exploring the default reports to get a feel for the data available. Additionally, don't hesitate to experiment with custom reports, segments, and goals to tailor the analytics to your specific business objectives. Finally, make use of the vast array of online resources and community forums available to seek guidance and troubleshoot any issues along the way.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing