Google Analytics
9.0 / 10

What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

99 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Helps Innovate
  • Reliable
  • Enables Productivity

Feature Ratings

Average 86

Device and Browser Analytics

88

Audience Segmentation

87

Audience Demographics

87

Conversion Analysis

87

Paid Search Integration

87

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Social Media Analytics

84

Customer Journey Modelling

83

API Framework

82

Vendor Capability Ratings

Average 83

Quality of Features

95

Breadth of Features

94

Business Value Created

93

Ease of IT Administration

93

Product Strategy and Rate of Improvement

93

Ease of Data Integration

92

Ease of Implementation

92

Usability and Intuitiveness

92

Ease of Customization

90

Vendor Support

89

Availability and Quality of Training

88

Google Analytics Reviews

Ankit B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Best tool for website analytics except support.

Likeliness to Recommend

10 / 10

What differentiates Google Analytics from other similar products?

It has comprehensive and customizable reporting capabilities, it is easy to setup and free software to use. The platform allows user to explore audience demographics, user behaviour and marketing strategies.

What is your favorite aspect of this product?

Going deep into the performance of a website and audiences

What do you dislike most about this product?

Customer support is not good. I didn't get satisfactory solutions from the support team once.

What recommendations would you give to someone considering this product?

If you have a website definitely go for this. This will help you in a lot of way to grow your website presence and sales.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Effective Service

Namrata P.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Google analytics for web/product analysis

Likeliness to Recommend

10 / 10

What differentiates Google Analytics from other similar products?

motomo I have recently implemented and I found it has more features and analytics details than Google Analytics. One of the most significant advantages of Matomo is that it's open-source software. Unlike Google Analytics, where your data is stored on Google's servers and subject to their terms and conditions, Matomo gives you full control over your data. You own the data, and you decide how it's collected, stored, and used. Matomo has a Customizable Dashboards and Reports option.

What is your favorite aspect of this product?

Google Analytics, allows us to track various events and set up goals to measure conversions. We can track downloads, form submissions, video views, and other interactions on your website to gain insights into user behaviour and engagement. easy to implement and track the event.

What do you dislike most about this product?

Overall, Matomo offers a comprehensive set of features and analytics details that make it a viable alternative to Google Analytics, especially for users who prioritize data privacy, customization, and control. rest is fine with GA

What recommendations would you give to someone considering this product?

highly recommend to all e-commerce website owners so they can have an idea about the product trends and which country they are getting more traffic and which device users are using according to that they can analysis the market and improve the strategy

Pros

  • Saves Time
  • Fair
  • Helps Innovate
  • Continually Improving Product

Balaji M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Powerful Insights Platform

Likeliness to Recommend

10 / 10

What is your favorite aspect of this product?

My favorite aspect of Google Analytics is its comprehensive and detailed data tracking capabilities. Being able to access a wide range of metrics and reports allows me to gain deep insights into my website's performance and understand how users interact with my content.

What do you dislike most about this product?

One aspect that I find challenging with Google Analytics is the learning curve associated with navigating its interface and understanding all of its features. As a beginner, it can be overwhelming to grasp the full extent of its capabilities and effectively utilize them for analysis and optimization.

What recommendations would you give to someone considering this product?

For someone considering Google Analytics, I would recommend taking the time to familiarize themselves with the basics of the platform through online tutorials or courses. Start by setting up the necessary tracking codes on your website and exploring the default reports to get a feel for the data available. Additionally, don't hesitate to experiment with custom reports, segments, and goals to tailor the analytics to your specific business objectives. Finally, make use of the vast array of online resources and community forums available to seek guidance and troubleshoot any issues along the way.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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