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Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

984 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

2025 Data Quadrant Champion

2025

4 Top Rated Capabilities

7 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

6 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Respectful

Feature Ratings

Average 84

Conversion Analysis

Audience Segmentation

Audience Demographics

Paid Search Integration

Search Engine Optimization

Device and Browser Analytics

Customer Value Analysis

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Average 82

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Arulmurugan K.

Role: Sales Marketing
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

A clean and effective platform to keep Offline SEO

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Since most of the users base are in google search engine, and now we want to monitor the traffic of users in the website, its very effective to convert it into business case.

What is your favorite aspect of this product?

Monitoring my website right from my mobile application is very effective and pre defined template, where it gets me the updated data every month is one of the best things I like about this product.

What do you dislike most about this product?

Nothing as such i would say.

What recommendations would you give to someone considering this product?

I would say this is a best go to platform to make the offline seo effective.

Pros

Continually Improving Product
Respectful
Altruistic
Transparent

Temitope E.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2025

Can be overwhelming but provides strong insights.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

No digital analytics platform provides the quality of detailed granular tracking which Google analytics offers. We can quickly identify web traffic sources , user behavior around our platform, and identify our most effective marketing campaign efforts .

What is your favorite aspect of this product?

Google analytics custom reporting and segmentation functionalities are my favorite aspect of this product. They provide I and my team with proper clarity about traffic to our platform, allowing us better understand our target audience, create personalized customer experiences and achieve higher return on investments from our marketing efforts.

What do you dislike most about this product?

The Google analytics dashboard menu is oversaturated and this contributes to situations where the user interface appears overwhelming to new users. Contributing to a steep learning curve for users.

What recommendations would you give to someone considering this product?

It is the top digital analytics platform that I recommend to professionals, due to the quality of data it provides.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Donna L.

Role: Industry Specific Role
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2025

Turning Clicks Into Insights

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is different because it’s free, popular, and easy to use, which helps students and teachers practice real data analysis using a tool that many companies already use.

What is your favorite aspect of this product?

What I like most about Google Analytics is that it makes complicated website data easy to understand and use for better decisions.

What do you dislike most about this product?

For large datasets, the reports sometimes use only a sample of the data instead of the full set, which can make them less accurate.

What recommendations would you give to someone considering this product?

I’d suggest learning the basics of Google Analytics first, then slowly using the advanced tools, and making sure it’s set up correctly for privacy rules.

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Customer Intelligence

Google Analytics Reviews

Arulmurugan K.

A clean and effective platform to keep Offline SEO

Likeliness to Recommend

Pros

Temitope E.

Can be overwhelming but provides strong insights.

Likeliness to Recommend

Pros

Donna L.

Turning Clicks Into Insights

Likeliness to Recommend

Pros

Most Popular Google Analytics Comparisons

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Feature Ratings

Conversion Analysis

Audience Segmentation

Audience Demographics

Paid Search Integration

Search Engine Optimization

Device and Browser Analytics

Customer Value Analysis

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support