What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
98 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Audience Demographics
Paid Search Integration
Conversion Analysis
Search Engine Optimization
Data Visualization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Anant U.
- Role: Student Academic
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Good product but policy lacks
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy integration with websites and analyze it.
What is your favorite aspect of this product?
Custom Reporting
What do you dislike most about this product?
Lots of policies and terms.
What recommendations would you give to someone considering this product?
Watch videos and demo's to know how to integrate it
Pros
- Helps Innovate
- Efficient Service
- Saves Time
- Fair
Cons
- Less Caring
- Less Respectful
- Under Delivered
Akhilesh S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
A must tool for every website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The tool has an in-depth analysis of how our customers interact across our websites and mobile applications throughout our entire lifecycle and at an affordable pricing
What is your favorite aspect of this product?
The tool comes with easy integrations with other tools like Google advertising and publishing tools to understand how to monetize the website content and, has a professional looking user interface which shows clearly the customer journey on the website and the most website pages they visit
What do you dislike most about this product?
There is a bigger learning curve to understand this tool because of the many software modules that one needs to understand on how to use them,
What recommendations would you give to someone considering this product?
Yes, I would recommend the tool because it is easy and comes at a fair pricing to use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mary H.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Apr 2024
Great for website analytics!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's relatively easy to learn and they even have a demo account to practice
What is your favorite aspect of this product?
GIves robust data and analytics on website traffic
What do you dislike most about this product?
a little overwhelming at first
What recommendations would you give to someone considering this product?
Great for someone new to understanding website analytics, a very common and useful product to learn
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy