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Heap Logo
Heap, Inc.

Heap

7.0 / 10
Category
Heap
7.0 / 10

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details


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Awards & Recognition

Heap won the following awards in the Product Analytics category

Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

82 Likeliness to Recommend

2
Since last award

100 Plan to Renew

69 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative
24% Neutral
76% Positive

Pros

  • Acts with Integrity
  • Reliable
  • Enables Productivity
  • Efficient Service

Cons

  • Under Delivered

Feature Ratings

Average 72

Data Integrity

81

Conversion Analysis

78

Analytics and Reporting

77

Marketing Analytics

75

Data Analysis and Survey Function

74

Audience Segmentation

74

API Framework

70

Data Warehousing

68

Data Management

68

Device and Browser Analytics

65

Mobile Functionality

64

Vendor Capability Ratings

Average 73

Ease of Customization

88

Ease of IT Administration

88

Breadth of Features

76

Business Value Created

76

Ease of Data Integration

69

Ease of Implementation

69

Quality of Features

69

Usability and Intuitiveness

64

Product Strategy and Rate of Improvement

61

Availability and Quality of Training

58

Vendor Support

55

Heap Reviews

Itai N.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Likeliness to Recommend

8 / 10

Pros

  • Performance Enhancing
  • Enables Productivity
  • Caring
  • Respectful

Cons

  • Under Delivered

Murat M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Solid tool, easy to use, but wish it integrated AI

Likeliness to Recommend

9 / 10

What differentiates Heap from other similar products?

My experience having trialed a bunch of other tools is that Heap has the best user experience, it's simple enough to use for non-data folks. It is definitely something you can hand to teams to self-serve their stats and hopefully be curious enough to explore it for deeper insights Heap also doesn't require you to add tags everywhere to track stuff, it tracks everything by default

What is your favorite aspect of this product?

The dashboards and daily/weekly updates are great. Multiple views of the data visuals is useful too.

What do you dislike most about this product?

I wish it had better AI integration - i want it to tell me what i need to know based on a natural language search or prompt. I think over time, despite it being easy to use - you want it to do the work for you. I'm saying this as a founder rather than a BI/data person, but AI has gotten powerful so quickly I think a tool like Heap extract insights based on themes rather than constructing reports. It tracks everything by default after all.

What recommendations would you give to someone considering this product?

If you have parts of your web app that has high traffic but not much value (like public share link pages etc) remove the Heap code from those otherwise it gets expensive really quickly.

Pros

  • Helps Innovate
  • Reliable
  • Saves Time
  • Respectful

Cons

  • Less Generous
  • Under Delivered
  • Less Friendly Negotiation

Gabe R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Great conversion tracking, but easy to overflow

Likeliness to Recommend

8 / 10

What differentiates Heap from other similar products?

Its easy of customization, other platforms can be more restrictive when it comes to designing funnels, but this also creates data chaos very easily, Its important to have strong governance

What is your favorite aspect of this product?

Anonymous tracking and conversion

What do you dislike most about this product?

How easy is it to go above the sessions allocated to the contract

What recommendations would you give to someone considering this product?

be aware of expected traffic (for session management) and implement strong Data governance

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Respectful

Cons

  • Less Transparent
  • Leverages Incumbent Status
  • Security Frustrates

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