Emotional Footprint Awards 2025
Customer Relationship Management - Enterprise
SoftwareReviews names Salesforce Sales Cloud Enterprise, Microsoft Dynamics 365 Sales Enterprise, SAP CRM, and Oracle PeopleSoft CRM as Customer Relationship Management - Enterprise Emotional Footprint Award Winners.
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Customer Relationship Management - Enterprise
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Microsoft Corporation
Microsoft Dynamics 365 Sales Enterprise
Dynamics 365 Sales is an adaptive selling solution that helps your sales team navigate the realities of modern selling. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights. Ideal for enterprises that need a sales automation solution with contextual insights and advanced customization capabilities. With Sales Enterprise, your sales organization can automate the sales process from lead to cash, run marketing campaigns, enforce best practices, collaborate with customers, and much more.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce Sales Cloud Enterprise
The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.
8.8
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Oracle
Oracle PeopleSoft CRM
Oracle's PeopleSoft applications are designed to address the most complex business requirements. They provide comprehensive business and industry solutions, enabling organizations to increase productivity, accelerate business performance, and provide a lower cost of ownership. PeopleSoft lowers the cost of ownership and improves delivered value through the ability to selectively adopt updates and changes. On premises or in the cloud, PeopleSoft is faster, cheaper, and easier to run and maintain. Customers are using these capabilities to delight users, lower operational costs, and respond quickly to changing business demands.
8.8
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
SAP
SAP CRM
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
8.7
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Other Evaluated Vendors
Zoho
Zoho CRM
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.
8.7
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
HubSpot
HubSpot Sales Hub
Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.
8.4
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Oracle
Oracle CX Sales
Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.
8.2
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Infor (US), LLC
Infor CRM
Your customer relationships are the driving force of your business. By offering a complete view of every customer touch point across your sales, marketing, customer service, and support teams, Infor CRM enables you to maximize the impact of every interaction—across the entire customer lifecycle—whether in the office or out in the field.
7.9
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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