SAP CRM Customer Reviews 2023

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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1 Top Rated Capabilities

0 Top Rated Features

2022

Conflict Resolution

2022

SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

79 Likeliness to Recommend

Up 2
Since last award

88 Plan to Renew

Up 4
Since last award

78 Satisfaction of Cost Relative to Value

Up 2
Since last award

Emotional Footprint Overview

+68 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

4% Negative

15% Neutral

81% Positive

Pros

Trustworthy
Acts with Integrity
Respectful
Reliable

Cons

Less Inspiring
Under Delivered
Charges for Enhancements

Score 8.4

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SAP CRM Reviews

Gio-Gahar D.

Role: Industry Specific Role
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

Effecetive-cost CRM software

Likeliness to Recommend

8 / 10

What differentiates SAP CRM from other similar products?

If we compare SAP CRM to Hubspot (current) and RightNow (trained), are that related to intuitiveness of the three software where SAP CRM has been dominant when it comes to B2B, B2C relationship growth.

What is your favorite aspect of this product?

SAP CRM's navigation is pretty much user friendly, when I compare it to RightNow and Hubspot's UX and UI. It's not that I don't like RightNow and Hubspot, it's just that the experience with SAP CRM is different, like your first love. There's still a room in your heart, a special place for your first love that will never go away.

What do you dislike most about this product?

What I dislike on SAP CRM is that, probably none. It may have been on the previous versions like the version that they have launched back in 2017, because due to the database having it to load from cloud, it takes time to load all resource at once but now a days, my friends told me that the developer had solved that back in 2019 and I wasn't able to experience it.

What recommendations would you give to someone considering this product?

If they'll be using it for Account management, SAP CRM is a great tool! The navigation inside of the software UI design is very user-friendly, let's not forget the UX design also, it's very smooth too.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sourav H.

Role: Consultant
Industry: Education
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2023

Reliable legacy data management

Likeliness to Recommend

8 / 10

What differentiates SAP CRM from other similar products?

SAP as an entity has been in this space for quite a long time, which means the solution has undergone a lot of refinements

What is your favorite aspect of this product?

The flexibility it offers when manipulating relational database

What do you dislike most about this product?

The user interface was a bit outdated

What recommendations would you give to someone considering this product?

SAP can be considered if the data generated by an organization/company is on the higher side with a complex data architecture and has to be stored securely for reference later

Pros

Helps Innovate
Reliable
Enables Productivity
Includes Product Enhancements

Yogesh J.

Role: Industry Specific Role
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

For us SAP CRM is indispensable for our operations

Likeliness to Recommend

9 / 10

What differentiates SAP CRM from other similar products?

It's like what differentiates a Leader from a follower. SAP CRM is the best when it comes to CRM based applications

What is your favorite aspect of this product?

Continual enhancements and innovation including ease of operation

What do you dislike most about this product?

Cost...need to make the upfront costs and AMC manageable and more attractive

What recommendations would you give to someone considering this product?

You can evaluate/benchmark other products, but SAP CRM would be your optimal choice.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

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SAP CRM

SAP CRM

What is SAP CRM?

Company Details

Need Assistance?

Awards & Recognition

SAP CRM Ratings

79 Likeliness to Recommend

Up 2Since last award

88 Plan to Renew

Up 4Since last award

78 Satisfaction of Cost Relative to Value

Up 2Since last award

Emotional Footprint Overview

+68 Net Emotional Footprint

How much do users love SAP CRM?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Activity and Workflow Management Text or code-based and visual workflow designers.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Customer Relationship Management - Midmarket

SAP CRM Reviews

Gio-Gahar D.

Effecetive-cost CRM software

Likeliness to Recommend

Pros

Sourav H.

Reliable legacy data management

Likeliness to Recommend

Pros

Yogesh J.

For us SAP CRM is indispensable for our operations

Likeliness to Recommend

Pros

Most Popular SAP CRM Comparisons

Salesforce Sales Cloud Enterprise

Microsoft Dynamics 365 Sales Enterprise

Oracle CX Sales

Infor CRM

Oracle PeopleSoft CRM

Zoho CRM

Up 2
Since last award

Up 4
Since last award

Up 2
Since last award

Feature Ratings

Account and Contact Management

Sales Management

Activity and Workflow Management

Lead Management

Marketing Management

Collaboration

Analytics and Reporting

Customer Service Management

Quote Contract and Proposal

Telephony and Call Center Management

Mobile

Vendor Capability Ratings

Quality of Features

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Product Strategy and Rate of Improvement

Business Value Created

Ease of Implementation

Ease of Customization