What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
100 Plan to Renew
71 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Alerts
Dashboards, Analytics and Reporting
Multi-Channel Data Collection
Text Analytics
Data Visualization
API Framework
Questionnaire Design/Survey Builder
Sentiment Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Vendor Support
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Hinal S.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2023
Easy to use, Help to Improve Data visualization
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The Adobe analytics has user friendly dashboard and easy to create a reports for any type of inside we can also create clicks in a one go.
What is your favorite aspect of this product?
Analytics and reporting
What do you dislike most about this product?
There is some diagonal cascading effect when the looking at the breakdown can be little annoying and that should be need improvement.
What recommendations would you give to someone considering this product?
This tool has ability to perform quick and HOC analysis and drag and drop make it less complex to use that some other data tool and the features that allow us to make custom variable and segment easily.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Saves Time
Cons
- Leverages Incumbent Status
- Role: Information Technology
- Industry: Entertainment
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
"Easy to use, but a bit pricey."
Likeliness to Recommend
Pros
- Performance Enhancing
- Unique Features
- Reliable
- Respectful
Luis A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Perfect if you have knowledge of data analysis
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The communication that all Adobe products have with each other
What is your favorite aspect of this product?
Dashboard customization is definitely my favorite and all the diferent data we can pull from there.
What do you dislike most about this product?
Nothing related to the product or workflows, the only downside is that is not accesible for small businesses.
What recommendations would you give to someone considering this product?
Give a shot to Adobe Experience manager, target and analytics all together.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing