What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
100 Plan to Renew
71 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Alerts
Dashboards, Analytics and Reporting
Multi-Channel Data Collection
Text Analytics
Data Visualization
API Framework
Questionnaire Design/Survey Builder
Sentiment Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Vendor Support
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Alexander S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jun 2023
Helps improves our marketing strategy.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
I can't say simply because I have not used any other similar tools.
What is your favorite aspect of this product?
Report generations.
What do you dislike most about this product?
Not that I can think of currently.
What recommendations would you give to someone considering this product?
If you have the budget go for it.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Emmanuel G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2023
Fantastic product!
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics is an actual web analytics tool, while Google Analytics is more appropriate for web reporting
What is your favorite aspect of this product?
Adobe Analytics leverages predictive analytics power to help you better use your data.
What do you dislike most about this product?
The product is pricey.
What recommendations would you give to someone considering this product?
This requires a big team of highly skilled professionals
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Gautami S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity