What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
100 Plan to Renew
71 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Alerts
Dashboards, Analytics and Reporting
Multi-Channel Data Collection
Text Analytics
Data Visualization
API Framework
Questionnaire Design/Survey Builder
Sentiment Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Vendor Support
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Arnaldo B.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Best service
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Similar services also offer data collection, analysis, and visualization to help businesses better understand their customers' behaviors. However, these services vary in terms of functionality and features. For example, some services offer trend reporting and data prediction, while others allow data segmentation to enable deeper analysis. Adobe Analytics offers a more detailed and advanced set of tools for collecting and analyzing data, such as the ability to collect data in real time..
What is your favorite aspect of this product?
What I like best about Adobe Analytics is its ability to provide a deep understanding of user behavior patterns and data insights. In addition, Adobe Analytics data analysis is a vital tool in helping marketers understand customers more deeply, optimize the performance of marketing efforts, and make smarter marketing decisions. Therefore I consider it an extremely important tool for my
What do you dislike most about this product?
What I dislike most about Adobe Analytics is the complexity of the user interface, which can be quite overwhelming for first-time users. Another thing I dislike is that some of the advanced analytics tools are expensive and not available to all users, and this is something that should change for the good of the company and its users.
What recommendations would you give to someone considering this product?
I recommend Adobe Analytics to any organization that wants top-notch, detailed analytics results to improve their digital marketing. Adobe Analytics is a robust data analytics tool that provides a deep level of insight into user behavior online, such as audience understanding, most relevant content discovery, ad effectiveness measurement, and more. This enables organizations to make informed decisions to improve product quality, marketing effectiveness, and customer satisfaction.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cynthia J.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Intuitive Data Analytics Production Platform.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics offers extreme data analytic capability which are effective and very reliable predictive data analytics generation.
What is your favorite aspect of this product?
The easy setting of the Adobe Analytics features is excellent and capability for customer engagement is good.
What do you dislike most about this product?
The technical help is effective and easy on the first implementation of Adobe Analytics and its services quality is good.
What recommendations would you give to someone considering this product?
The best campaigns monitoring system and effective on multiple sales data reports creation and the email marketing campaign management is excellent
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Nitin T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
Adobe Analytics - website audience tracking and go
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The number of goals tracking by Adobe is the most by any tool (basic version) and the lifetime data storage options is great
What is your favorite aspect of this product?
The granularity of audience tracking and the easy to customised panel
What do you dislike most about this product?
Its a bit costly and UI can be improved comparing to the market leader - Google Analytics
What recommendations would you give to someone considering this product?
Get a demo to know the look and feel. People who are used to GA may find it time taking to adapt
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Under Delivered
- Commodity Features
- Less Generous