What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
100 Plan to Renew
71 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Alerts
Dashboards, Analytics and Reporting
Multi-Channel Data Collection
Text Analytics
Data Visualization
API Framework
Questionnaire Design/Survey Builder
Sentiment Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Vendor Support
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Rahul M.
- Role: Information Technology
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Jun 2023
Adobe Analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics allows to see that how one's website is performing. Also, it allows to share audiences across different Adobe products, such as adobe experience Manager.
What is your favorite aspect of this product?
The best thing of this product is Security. It is a secure product and do deep analysis. Also, integration is easy with other adobe products.
What do you dislike most about this product?
For new users, adobe analytics is difficult to use as it has a lot of features, so it is confusing. Also, the cost of this product is high.
What recommendations would you give to someone considering this product?
Overall, Adobe Analytics is good and secure platform as it do deep analysis and give reports, also it integrates easily. But, it is a premium product so its cost is high.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Kishan S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Easy to Use Analysing and Visualizing Data
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Experience Cloud, robust data collection and processing, advanced segmentation and audience analysis, powerful reporting and visualization, AI capabilities, cross-channel analytics, and extensibility for customization and integration with third-party systems.
What is your favorite aspect of this product?
Adobe Analytics supports real-time data processing and I liked this the most. It is allowing marketers to monitor and analyse data as it is collected. This feature enables quick decision-making and timely optimization of marketing strategies
What do you dislike most about this product?
Not any major dislike for this but I took some time for understanding it . Adobe Analytics indeed has a learning curve, like any complex tool, but it can provide great value once users become familiar with.
What recommendations would you give to someone considering this product?
To make the most of Adobe Analytics, familiarize yourself with the platform, define clear goals and metrics, plan implementation carefully.
Pros
- Reliable
- Saves Time
- Respectful
- Fair
Vinayak S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2023
Excellent, lightning-fast analytical software
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics is an incredibly fast and immensely powerful tool with a multitude of functionalities. Among its outstanding features, I particularly appreciate its exceptional speed, top-notch performance, and comprehensive data reporting capabilities. It effortlessly analyzes vast amounts of data, providing easy-to-understand reports for insightful analysis. Furthermore, it allows me to compare various clusters, enabling the identification of the optimal cluster and relevant data for informed decision-making.
What is your favorite aspect of this product?
Adobe Analytics is proving to be of tremendous assistance to me by efficiently segmenting my clients' customer data into distinct clusters based on my predefined criteria. Furthermore, it greatly aids me in analyzing the purchasing behavior and patterns within the data, enabling me to make informed decisions going forward.
What do you dislike most about this product?
I am extremely satisfied with the performance of Adobe Analytics in my work. I cannot think of any aspect of this software that falls short of excellence.
What recommendations would you give to someone considering this product?
Adobe Analytics is a powerful tool, it's important to align it with your unique business requirements and invest time in learning and optimizing its functionalities to derive the maximum benefit.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing