Emotional Footprint Awards 2025
Customer Data Platform
SoftwareReviews names Salesforce CDP, Dynamics 365 Customer Insights, Segment, Klaviyo, Tealium AudienceStream CDP, and Openprise RevOps Automation as Customer Data Platform Emotional Footprint Award Winners.
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Customer Data Platform
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Salesforce.com Inc
Salesforce CDP
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
8.8
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Microsoft Corporation
Dynamics 365 Customer Insights
Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.
8.5
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Twilio
Segment
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
8.4
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Klaviyo
Klaviyo
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
8.3
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Openprise
Openprise RevOps Automation
Openprise RevOps Automation offers a simple way to achieve the highest data quality across your marketing, sales, and RevOps processes with the Openprise RevOps Data Automation (RDA) Cloud. Openprise solves the problem that Big Data created: too much data, too many silos. Our no-code data orchestration and process automation cloud enables even non-programmers to create meaningful connections that drive efficient growth.
8.2
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Tealium
Tealium AudienceStream CDP
Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
8.2
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Other Evaluated Vendors
zeotap GmbH
Zeotap CDP
Zeotap is an easy, secure and impactful Customer Data Platform (CDP) that empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookie-less future, all while putting consumer privacy and compliance front-and-centre. It enables brands of all sizes to deliver personalised experiences for consumers that drive improved commercial outcomes across marketing, sales, and service.
8.0
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
SALESmanago
SALESmanago
SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful. SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.
8.0
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
SAP
SAP Customer Data Platform
Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.
7.9
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce Marketing Cloud Personalization
Salesforce Marketing Cloud Personalization, formerly Interaction Studio, make 1-to-1 engagement a reality - across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Understand each customer's wants and needs with Interaction Studio from Salesforce.
7.8
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Hightouch
Hightouch Customer Studio
Hightouch is a Composable Customer Data Platform that empowers marketing and data teams to collect behavioral events, resolve Customer 360 profiles, build audiences, sync data to 200+ destinations, and analyze the results of marketing campaigns— all from the cloud data warehouse. Hightouch enables anyone to personalize customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.
7.7
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Planhat
Planhat
Planhat is a customer platform with a comprehensive, extensible data foundation. Powered by a series of flexible, horizontally-built modules, it combines UI elegance with best-in-class performance. We've always planned on becoming the CRM you run your entire business on. To achieve this, we haven't created a suite of specialized tools out of point solutions like hardcoded filters. Instead, we've built a distinct set of generic, interoperable building blocks that can be combined and recombined to meet specialized use cases.
7.5
CX Score
CX
Score
+79
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Dun & Bradstreet Inc
D&B Rev.Up ABX
Target the right buyers and personalize engagement across channels with account-based experiences at scale. D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo.
7.5
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
Optimizely, Inc.
Optimizely Data Platform
Align your entire brand around the customer experience and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution. Grow revenue with data-driven marketing using Optimizely Data Platform.
7.4
CX Score
CX
Score
+75
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Bloomreach Inc
Bloomreach Engagement
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
7.1
CX Score
CX
Score
+76
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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