Tealium AudienceStream CDP Logo Award Winner Product Badge
Tealium AudienceStream CDP Logo Award Winner Product Badge
Tealium

Tealium AudienceStream CDP

8.4 /10
Category
Tealium AudienceStream CDP
8.4 /10

What is Tealium AudienceStream CDP?

Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.

Company Details


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Awards & Recognition

Tealium AudienceStream CDP won the following awards in the Customer Data Platform category

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Tealium AudienceStream CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tealium AudienceStream CDP.

89 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tealium AudienceStream CDP?

0% Negative
0% Neutral
100% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Inspires Innovation
  • Respectful

Feature Ratings

Average 83

Real Time Capabilities

92

Omnichannel Integration

89

CRM Integration

87

Behavioral Triggers

86

Data Enrichment

86

Data Security

84

Data Aggregation

83

Dashboards, Analytics and Reporting

75

Vendor Capability Ratings

Average 86

Quality of Features

88

Breadth of Features

88

Business Value Created

88

Vendor Support

88

Availability and Quality of Training

88

Ease of IT Administration

86

Ease of Data Integration

86

Ease of Implementation

85

Ease of Customization

82

Usability and Intuitiveness

81

Product Strategy and Rate of Improvement

81

Tealium AudienceStream CDP Reviews

Petar'Barnes T.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

It has great Scalability and Flexibility.

Likeliness to Recommend

10 /10

What differentiates Tealium AudienceStream CDP from other similar products?

Compared to some alternatives, Tealium AudienceStream stands out with its real-time data processing capabilities, enabling swift and immediate action based on incoming data streams.

What is your favorite aspect of this product?

Its scalable architecture and flexible integration options cater to businesses of varying sizes and complexities, adapting to evolving data needs.

What do you dislike most about this product?

While powerful, the comprehensive features of AudienceStream might come at a higher cost, which could be a limiting factor for smaller businesses with tighter budgets.

What recommendations would you give to someone considering this product?

However, the complexity of implementation and potentially higher costs might pose challenges for some users. Yet, its scalability and customization options make it a strong contender for organizations seeking robust, adaptable solutions to manage and leverage their data effectively.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hannah R.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Automatically pulls customer data from everywhere

Likeliness to Recommend

10 /10

What differentiates Tealium AudienceStream CDP from other similar products?

It provides a unified data solution and then numerous activation blocks to turn data into campaigns and results.

What is your favorite aspect of this product?

The customizable templates allowed us to add an opt-in consent box for platforms like WhatsApp and SMS at crucial points in the customer journey.

What do you dislike most about this product?

Their Analytics Dashboard entails a lot of details and sub reports which are sometimes difficult to analyze.

What recommendations would you give to someone considering this product?

Insightful campaign data is conveniently visualized in one place, which can save you a lot of time.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Adam H.

  • Role: C-Level
  • Industry: Insurance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Worth investing in to unlock your MarTech Stack

Likeliness to Recommend

10 /10

What differentiates Tealium AudienceStream CDP from other similar products?

Probably the level of integraion with other MarTech products and technologies. Also nthe fact that it is more established than other platforms.

What is your favorite aspect of this product?

How it has unlocked our ability to quickly rollout and test new marTech platforms but also how it has unlocked access to our data.

What do you dislike most about this product?

Probably it's integration with CI/CD pipelines needs to be improved. i do know it is on their roadmap though.

What recommendations would you give to someone considering this product?

Ensure you are ready for the implementation, there is a reasonable amount of upfront work require to unlock it's capabilities.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

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