What is Hightouch Customer Studio?
Hightouch is a Composable Customer Data Platform that empowers marketing and data teams to collect behavioral events, resolve Customer 360 profiles, build audiences, sync data to 200+ destinations, and analyze the results of marketing campaigns— all from the cloud data warehouse. Hightouch enables anyone to personalize customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
2
Since last award
89 Plan to Renew
11
Since last award
75 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hightouch Customer Studio?
Pros
- Reliable
- Performance Enhancing
- Fair
- Client's Interest First
Cons
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Omnichannel Integration
Data Security
Real Time Capabilities
Data Aggregation
Dashboards, Analytics and Reporting
Data Enrichment
CRM Integration
Behavioral Triggers
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Quality of Features
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Hightouch Customer Studio Reviews
Edimar B.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Mar 2024
A Good and Easy Product
Likeliness to Recommend
What differentiates Hightouch Customer Studio from other similar products?
I believe enabling personalized interactions across various platforms, and how even non-technical users can leverage customer data effectively.
What is your favorite aspect of this product?
How it offers a wide range of connectors and APIs that integrate with popular data sources and marketing platforms.
What do you dislike most about this product?
The pricing is relatively high, especially for smaller businesses or startups.
What recommendations would you give to someone considering this product?
Consider anticipate your future data integration and customer engagement needs. Ensure that Hightouch Customer Studio can scale and adapt alongside your business as it evolves.
Pros
- Helps Innovate
- Efficient Service
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Isabela P.
- Role: Human Resources
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Mar 2024
Super easy to use, I definitely recommend
Likeliness to Recommend
What differentiates Hightouch Customer Studio from other similar products?
Costumer services and modern technology
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Inspires Innovation
Please tell us why you think this review should be flagged.
Julien B.
- Role: Consultant
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Mar 2024
Delivers and always releases new features.
Likeliness to Recommend
What differentiates Hightouch Customer Studio from other similar products?
Overall finish quality.
What is your favorite aspect of this product?
Reliability.
What do you dislike most about this product?
A bit pricy, but that's the cost of quality.
What recommendations would you give to someone considering this product?
Go for it!
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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