Segment
7.8 /10

What is Segment?

Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.

Company Details


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Awards & Recognition

Segment won the following awards in the Customer Data Platform category

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Segment Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Segment.

85 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

78 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Segment?

0% Negative
12% Neutral
88% Positive

Pros

  • Trustworthy
  • Efficient Service
  • Respectful
  • Fair

Feature Ratings

Average 81

Omnichannel Integration

89

CRM Integration

86

Data Security

83

Real Time Capabilities

81

Data Aggregation

81

Behavioral Triggers

81

Dashboards, Analytics and Reporting

78

Data Enrichment

77

Vendor Capability Ratings

Average 78

Ease of Implementation

85

Usability and Intuitiveness

84

Ease of Data Integration

83

Ease of Customization

79

Product Strategy and Rate of Improvement

78

Business Value Created

77

Breadth of Features

77

Vendor Support

76

Ease of IT Administration

74

Availability and Quality of Training

74

Quality of Features

73

Segment Reviews

Iana K.

  • Role: Information Technology
  • Industry: Entertainment
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

useful app to deep dive into your data

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

source and target availability and connections to different tools

What is your favorite aspect of this product?

Handling PII information and GDPR

What do you dislike most about this product?

manual work to add events to each destination

What recommendations would you give to someone considering this product?

Great tool to use for businesses that would like to deep dive into customer data

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Adarsh B.

  • Role: Consultant
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Feb 2024

Fabulous product and really secure.

Likeliness to Recommend

10 /10

What differentiates Segment from other similar products?

It makes it really easy to manage customer data. It is secure and reliable.

What is your favorite aspect of this product?

Easy management of data and security are two of my favourite aspects.

What do you dislike most about this product?

The knowledge articles could be more easy. Apart from that i really liked the product.

What recommendations would you give to someone considering this product?

Purchase it and feel the difference. Unique features and variety of options are available here.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Musa N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2024

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

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