Bloomreach Engagement
7.4 /10

What is Bloomreach Engagement?

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

Company Details


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Awards & Recognition

Bloomreach Engagement won the following awards in the Customer Data Platform category

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Bloomreach Engagement Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bloomreach Engagement.

86 Likeliness to Recommend

100 Plan to Renew

75 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+70 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bloomreach Engagement?

0% Negative
24% Neutral
76% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Vendor Friendly Policies
  • Less Generous

Feature Ratings

Average 82

Real Time Capabilities

89

Data Aggregation

88

CRM Integration

86

Behavioral Triggers

86

Data Security

82

Omnichannel Integration

81

Data Enrichment

75

Dashboards, Analytics and Reporting

73

Vendor Capability Ratings

Average 80

Ease of IT Administration

92

Breadth of Features

76

Business Value Created

76

Availability and Quality of Training

68

Ease of Customization

68

Ease of Data Integration

68

Ease of Implementation

68

Product Strategy and Rate of Improvement

68

Quality of Features

68

Usability and Intuitiveness

68

Vendor Support

63

Bloomreach Engagement Reviews

sharif h.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

The best in class for a fast moving retailers.

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

Harder to setup but hence much more reliable

What is your favorite aspect of this product?

Structure and usablitiy of events and interactions in bloomreach. Plus the time to market is very fast for our campaigns.

What do you dislike most about this product?

Dashboarding could be easier.

What recommendations would you give to someone considering this product?

If you have tech guys for the data and tracking part then do it. Otherwise the implementation might be challenging.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Rebecca R.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Happy Bloomreacher - Who is now Limitless!

Likeliness to Recommend

10 /10

What differentiates Bloomreach Engagement from other similar products?

They are moving into the AI space and are constantly reiterating their product so that the original features keep up with trends in the market.

What is your favorite aspect of this product?

I love how easy it is to use!

What do you dislike most about this product?

There isn't much I dislike if anything - If I ever get stuck their documentation is very thorough and helps massively to fill any gaps in knowledge.

What recommendations would you give to someone considering this product?

Do it! It will bring in so many benefits to your business

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Chris F.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Oct 2022

Great feature set but not as intuitive as others

Likeliness to Recommend

8 /10

What differentiates Bloomreach Engagement from other similar products?

Anlaytical features and A/B testing/personalisation.

What is your favorite aspect of this product?

That it allows full interrogation of our customer data.

What do you dislike most about this product?

It is complicated to set up and use.

What recommendations would you give to someone considering this product?

Its a good product but the data analytics and automation require more technical knowledge than other solutions

Pros

  • Friendly Negotiation
  • Respectful
  • Helps Innovate
  • Continually Improving Product

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