Optimizely Data Platform Logo Award Winner Product Badge
Optimizely Data Platform Logo Award Winner Product Badge
Optimizely, Inc.

Optimizely Data Platform

8.0 / 10
Category
Optimizely Data Platform
8.0 / 10

What is Optimizely Data Platform?

Align your entire brand around the customer experience​ and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution.​ Grow revenue with data-driven marketing using Optimizely Data Platform.

Company Details


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Awards & Recognition

Optimizely Data Platform won the following awards in the Customer Data Platform category

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Optimizely Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Data Platform.

85 Likeliness to Recommend

100 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Data Platform?

0% Negative
16% Neutral
84% Positive

Pros

  • Performance Enhancing
  • Helps Innovate
  • Reliable
  • Enables Productivity

Feature Ratings

Average 84

Behavioral Triggers

88

Real Time Capabilities

88

Dashboards, Analytics and Reporting

85

CRM Integration

85

Omnichannel Integration

85

Data Security

84

Data Enrichment

84

Data Aggregation

79

Vendor Capability Ratings

Average 83

Quality of Features

94

Breadth of Features

84

Business Value Created

84

Availability and Quality of Training

79

Ease of Customization

79

Ease of IT Administration

79

Product Strategy and Rate of Improvement

79

Vendor Support

79

Usability and Intuitiveness

78

Ease of Data Integration

74

Ease of Implementation

68

Optimizely Data Platform Reviews

Kedareswar D.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

A/B Testing Excellence surely

Likeliness to Recommend

9 / 10

What differentiates Optimizely Data Platform from other similar products?

A user-friendly platform for experimentation and optimization

What is your favorite aspect of this product?

Optimizely accelerates the testing lifecycle, allowing for quick hypothesis validation. A last-minute marketing campaign adjustment becomes a stress-free task with Optimizely, as you test and implement changes in near real-time.

What do you dislike most about this product?

I think that while the value is evident, the cost may be prohibitive for those starting on their optimization journey

What recommendations would you give to someone considering this product?

Don't wait, Start with a clear experimentation roadmap.

Pros

  • Continually Improving Product
  • Inspires Innovation
  • Saves Time
  • Respectful

Cons

  • Under Delivered

Brian W.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Easy to use and pays for itself

Likeliness to Recommend

9 / 10

What differentiates Optimizely Data Platform from other similar products?

Has a robust content management platform

What is your favorite aspect of this product?

Ability to tag and track ROI of content

What do you dislike most about this product?

Wish it had more E2E features

What recommendations would you give to someone considering this product?

Give them a try

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Helps Innovate

Dinoho N.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

My Experience With Optimizely Data Platform

Likeliness to Recommend

8 / 10

What differentiates Optimizely Data Platform from other similar products?

With Optimizely Data Platform, it becomes easy for the business to automate task while streaming executions

What is your favorite aspect of this product?

Using Optimizely Data Platform is easy and the software takes care of the heavy lifting It makes handling customer experience easy

What do you dislike most about this product?

Well, it requires experience to use

What recommendations would you give to someone considering this product?

I recommend Optimizely Data Platform as customer data platform as the automation features makes it better.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Unique Features

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