Klaviyo
8.9 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Campaign Management

91

Email Delivery

89

Auto-Responders

87

Segmentation

87

Mobile Optimized

86

SPAM Compliance

85

Email Templates

84

A/B Testing

84

Contact Database

84

Basic Reporting and Analytics

84

Content Authoring

83

Vendor Capability Ratings

Average 83

Quality of Features

87

Ease of Data Integration

86

Business Value Created

86

Ease of Implementation

85

Ease of Customization

85

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Availability and Quality of Training

82

Ease of IT Administration

81

Vendor Support

77

Klaviyo Reviews

Sailja Raj N.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2024

E-mail marketing at its best

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo helps keep an updated track of all e-mails and their progress, thus helping out the social media and marketing team of ours calculate open rates, reply rates, etc. Making and launching campaigns is great with Klaviyo since it allows users to unlock its full potential by trying out all its features.

What is your favorite aspect of this product?

- Great integration with tons of third party platforms like gmail, shopify, etc - Usable customizable templates - Automated campaigns - Great analytics for all campaigns

What do you dislike most about this product?

- Poor interface - Limited countries for SMS marketing

What recommendations would you give to someone considering this product?

Make sure to identify all the use cases of Klaviyo as per your alignment with the requirements.

Pros

  • Continually Improving Product
  • Unique Features
  • Inspires Innovation
  • Respectful

Arpita N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jun 2024

Powerful Platform Needing Advanced Features and Be

Likeliness to Recommend

7 /10

What differentiates Klaviyo from other similar products?

Klaviyo stands out with its robust segmentation, seamless e-commerce integration, and powerful automation capabilities, enabling highly personalized and data-driven marketing campaigns.

What is your favorite aspect of this product?

My favorite aspect of Klaviyo is its advanced segmentation and personalization, allowing for highly targeted and effective marketing campaigns.

What do you dislike most about this product?

I dislike the lack of advanced AI analytics and the need for more comprehensive social media integration.

What recommendations would you give to someone considering this product?

I recommend thoroughly exploring its segmentation and automation capabilities, integrating with your e-commerce platform for seamless data syncing, and leveraging its extensive template library for efficient campaign creation.

Pros

  • Saves Time
  • Security Protects
  • Helps Innovate
  • Continually Improving Product

Sean W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Easy to use and great customer service

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Easy to implement & use with a good support team available.

What is your favorite aspect of this product?

being able to drive new business from email

What do you dislike most about this product?

no complaints

What recommendations would you give to someone considering this product?

go for it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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