Klaviyo
8.1 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

86 Likeliness to Recommend

92 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

2% Negative
7% Neutral
91% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Feature Ratings

Average 81

Email Marketing Automation

87

Customer Journey Modelling

85

Multivariant Testing

84

Marketing Analytics

82

Marketing Master Data Management

81

SMS Marketing

79

Mobile Marketing Management

77

Marketing Project Management

76

Marketing Asset Management

76

Social Media Marketing Management

70

Vendor Capability Ratings

Average 78

Breadth of Features

82

Business Value Created

82

Quality of Features

80

Ease of Implementation

79

Ease of Customization

79

Product Strategy and Rate of Improvement

78

Ease of IT Administration

78

Ease of Data Integration

78

Usability and Intuitiveness

77

Availability and Quality of Training

77

Vendor Support

72

Klaviyo Reviews

Sailja Raj N.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2024

E-mail marketing at its best

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo helps keep an updated track of all e-mails and their progress, thus helping out the social media and marketing team of ours calculate open rates, reply rates, etc. Making and launching campaigns is great with Klaviyo since it allows users to unlock its full potential by trying out all its features.

What is your favorite aspect of this product?

- Great integration with tons of third party platforms like gmail, shopify, etc - Usable customizable templates - Automated campaigns - Great analytics for all campaigns

What do you dislike most about this product?

- Poor interface - Limited countries for SMS marketing

What recommendations would you give to someone considering this product?

Make sure to identify all the use cases of Klaviyo as per your alignment with the requirements.

Pros

  • Continually Improving Product
  • Unique Features
  • Inspires Innovation
  • Respectful

David R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Low-cost lead generation with Klaviyo

Likeliness to Recommend

7 /10

What differentiates Klaviyo from other similar products?

Klaviyo has helped us improve productivity by automating repetitive tasks and creating efficient workflows, allowing us to focus on higher value-added activities.

What is your favorite aspect of this product?

What I like most about Klaviyo is that it easily integrates with a variety of tools and platforms we use, making it easy to synchronize data and automate tasks.

What do you dislike most about this product?

The free version of Klaviyo offers some basic features, I think the more advanced options are limited to the paid plans. Sometimes I find that the platform can be a little complicated to use.

What recommendations would you give to someone considering this product?

Klaviyo has been a valuable tool for our marketing automation strategies. Their integrations, advanced customization, and lead generation capabilities have helped us improve efficiency and create personalized experiences for our customers. However, the limitations of the free version and the initial learning curve may be important considerations for some businesses.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Agnieszka K.

  • Role: Consultant
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Great email marketing tool for eCommerce

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

Klaviyo is a great tool for email marketing and SMS marketing for eCommerce brands. It has a seamless integration with Shopify and Woocommerce allowing you set up automations with dynamic content and promote products based on their availability

What is your favorite aspect of this product?

ease of integration with Shopfy and WooCommerce

What do you dislike most about this product?

They have a li mited option of email template designs and limitations with custom design.

What recommendations would you give to someone considering this product?

Use the platform to its full potential, especially their segmentation functionality

Pros

  • Continually Improving Product
  • Efficient Service
  • Saves Time
  • Respectful

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