What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
5
Since last award
81 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Inspires Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Multivariant Testing
Marketing Master Data Management
SMS Marketing
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Klaviyo Reviews
Cy S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2023
Easy to use, but cost tiered features
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Excellent intuitive UI, makes managing campaigns and flows seamless
What is your favorite aspect of this product?
Advanced scheduling and sending options
What do you dislike most about this product?
Many features blocked behind an additional paywall (CDP)
What recommendations would you give to someone considering this product?
For medium sized businesses, this can be your go-to for all things email
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
John P.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Dec 2023
Great platform to work with that provide ROI
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Better integrated UI and easier to design temaplates inhouse or thrid party devs
What is your favorite aspect of this product?
intiutive menus and easy to navigate or use
What do you dislike most about this product?
complexutiy of automation emails
What recommendations would you give to someone considering this product?
its wroth the money and effective for marketing at any levels of business
Pros
- Reliable
- Fair
- Helps Innovate
- Performance Enhancing
Olivia B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2023
comprehensive and intuitive platform
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
One of Klaviyo's standout features is its robust email marketing capabilities. The platform allows for seamless segmentation of the customer base, enabling targeted and personalized communication.
What is your favorite aspect of this product?
The drag-and-drop email editor makes crafting visually appealing and responsive emails a breeze, even for those without extensive design experience.
What do you dislike most about this product?
The learning curve and onboarding may be complex for some.
What recommendations would you give to someone considering this product?
Klaviyo is a powerhouse for e-commerce businesses looking to elevate their marketing game. With its user-friendly interface, data-driven approach, and support for omnichannel marketing, Klaviyo has become an indispensable tool in my arsenal.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity