What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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92 Likeliness to Recommend
100 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Helps Innovate
- Continually Improving Product
- Respectful
- Generous Negotitation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
Real Time Capabilities
Behavioral Triggers
Omnichannel Integration
CRM Integration
Data Enrichment
Data Aggregation
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Klaviyo Reviews
Dory E.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Mar 2024
Innovative & Easy to Integrate
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is one of the biggest CRM platforms on the market and it integrates and supports the most popular platforms (Shopify etc). Klaviyo is very easy to use and there are a lot of educational videos and certificates available for those who would like to learn more about the platform. I'd highly recommend the Klaviyo Academy. Their help articles are great and they also offer chat support.
What is your favorite aspect of this product?
The dashboard makes reporting very easy and it's fairly customizable.
What do you dislike most about this product?
Their geotargeting capabilities could be improved. They only allow targeting based on state or ZIP code.
What recommendations would you give to someone considering this product?
Review the Klaviyo Academy tutorials to see the backend of the platform and confirm if Klaviyo integrates with the other solutions in their tech stack.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Efficient Service
Please tell us why you think this review should be flagged.
Amina V.
- Role: Information Technology
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Mar 2024
Product with the easiest implementation!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The knowledge platform existence (Klaviyo Academy), which makes the first implementation and continuous development easier. The support team is amazing and I personally love the clear, easy UI of the product considering the complex business logic of the platform. All details and rule/segment creation tools are making our day to day experience easier and helps us to promote our business, reach to our customers and grow as a company.
What is your favorite aspect of this product?
My personal favorite is Klaviyo Academy, which was the first step before implementation for me. I was fully aware of all the different tools and functionality of the product, so it was easier to start. My second favorite is the Email Composer (drag and drop) and available templates. It is very helpful to choose among the existing templates and customize it for someone who is not a pro in email design.
What do you dislike most about this product?
I don’t like that each campaign has a limit of 2500 receivers (in our current plan). The thing is that the plan is not very suitable to our business, for example, we never use the sms marketing, but have lots of campaigns in a month. But the plans include both and you have to pay for something you don’t really use. I would like to see customizable plans.
What recommendations would you give to someone considering this product?
Learn basics at Klaviyo Academy :) It will make your work easier and you will learn about all the features before start.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Effective Service
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Kyle M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Mar 2024
Best in class e-commerce marketing solution
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo does email marketing better than any other system I've seen and is effective at both sms and push marketing as well. Klaviyo offers every data integration necessary for my business and an extensive API with the ability to use custom metrics, when necessary.
What is your favorite aspect of this product?
List building and segmentation features are great in Klaviyo with the ability to filter on just about every metrics you can think of and the ability to create customized sign up pages for lists and campaigns.
What do you dislike most about this product?
While it offers dashboards and analytics reports, they leave a lot to be desired and aren't heavily customizable.
What recommendations would you give to someone considering this product?
If you're in e-commerce and looking for an email marketing solution, you need Klaviyo. Become a power user to get the most out of it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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