What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
5
Since last award
81 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Inspires Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Multivariant Testing
Marketing Master Data Management
SMS Marketing
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Klaviyo Reviews
Jamie J.
- Role: Information Technology
- Industry: Retail
- Involvement: End User of Application
Submitted Dec 2023
On the whole very good, analytics needs improving
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Automations
What is your favorite aspect of this product?
Email flows
What do you dislike most about this product?
Lack of automated exporting of data for analysis
What recommendations would you give to someone considering this product?
Its worth giving it a trial.
Pros
- Trustworthy
- Respectful
- Client Friendly Policies
- Acts with Integrity
Leo C.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Dec 2023
Excellent customisable email marketing solution
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
It's customisation and integration with many eCommerce platforms, alongside the useful guides and tips they provide.
What is your favorite aspect of this product?
The easy integration and flow set up.
What recommendations would you give to someone considering this product?
Use the training material provided to help design and set up your emails.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Adriana (Adri) L.
- Role: Operations
- Industry: Apparel
- Involvement: Initial Implementation
Submitted Dec 2023
Great product and easy to use.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Easy to segment and schedule multiple emails. It's very easy to go and edit campaigns as well as welcome and sale series. I appreciate the templates and the ability to make complicated and visually pretty emails or add something designed in Canva in one image.
What is your favorite aspect of this product?
Easy to use with a lot of options. Everything is laid out and simple to find, to make edits. I can design a campaign in minutes and send it to different segments. There are so many options available we are planning time to start implementing things in 2024 because they are available and the time spent creating and sending campaigns has been drastically reduced.
What do you dislike most about this product?
Every once in a while there is a glitch. If you make changes in the template they don't always translate to the mobile version. I once added several different logo sizes and deleted all but the one I wanted to use but all the logos were saved in the mobile version, which I didn't check before I sent the campaign. So now I double check but that has only happened once and is a very small problem.
What recommendations would you give to someone considering this product?
Watch the tutorials, they are helpful.
Pros
- Inspires Innovation
- Respectful
- Includes Product Enhancements
- Helps Innovate