Zeotap CDP Logo
Zeotap CDP Logo
zeotap GmbH

Zeotap CDP

7.7 / 10
Category
Zeotap CDP
7.7 / 10

What is Zeotap CDP?

Zeotap is the next-generation Customer Data Platform. It empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre.

Company Details


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Awards & Recognition

Zeotap CDP won the following awards in the Customer Data Platform category

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Zeotap CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zeotap CDP.

81 Likeliness to Recommend

2
Since last award

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zeotap CDP?

0% Negative
6% Neutral
94% Positive

Pros

  • Helps Innovate
  • Trustworthy
  • Inspires Innovation
  • Respectful

Feature Ratings

Average 78

Real Time Capabilities

85

Data Aggregation

84

Data Enrichment

84

Data Security

79

CRM Integration

78

Omnichannel Integration

78

Behavioral Triggers

77

Dashboards, Analytics and Reporting

66

Vendor Capability Ratings

Average 81

Ease of Data Integration

100

Ease of Implementation

100

Ease of IT Administration

100

Quality of Features

100

Breadth of Features

94

Business Value Created

94

Ease of Customization

94

Usability and Intuitiveness

94

Availability and Quality of Training

87

Product Strategy and Rate of Improvement

87

Vendor Support

87

Zeotap CDP Reviews

Simone M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Flexible and scalable in running the user journey

Likeliness to Recommend

10 / 10

What differentiates Zeotap CDP from other similar products?

The software also seamlessly collates data between multiple data sources allowing you to instantly activate any additional marketing channels.

What is your favorite aspect of this product?

Loads of targeted segments based on browse and purchase behavior.

What do you dislike most about this product?

No automatic dashboards for creating and tracking surveys.

What recommendations would you give to someone considering this product?

Specializes in designing and optimizing customer journeys at scale. It provides access to real-time customer data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jen S.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

Centralized customer data repository

Likeliness to Recommend

9 / 10

What differentiates Zeotap CDP from other similar products?

Leveraging Zeotap CDP platform allows us to build and segment consumer profiles, and pass information downstream to our marketing partners.

What is your favorite aspect of this product?

Unified customer data collection with easy analysing and it is perfect in tracking customer's activities.

What do you dislike most about this product?

Beginners have hard time to get used to all functionalities.

What recommendations would you give to someone considering this product?

Makes the whole customer onboarding process more professional, swifter, and secure.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rwanda M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Convinient Avenue for Marketing

Likeliness to Recommend

8 / 10

What differentiates Zeotap CDP from other similar products?

Zeotap CDP has the multi channel support, which helps in marketing

What is your favorite aspect of this product?

Zeotap CDP is valuable in initiating business marketing and engagement

What do you dislike most about this product?

Zeotap CDP is concrete in determining the marketing systems.

What recommendations would you give to someone considering this product?

Zeotap CDP makes the sales multiply through solid marketing

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

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