Data Quadrant Awards 2023
Product Analytics
SoftwareReviews names Adobe Analytics, Mixpanel, and Google Analytics as Product Analytics Data Quadrant Award Winners.
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Product Analytics
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
Adobe Systems
Adobe Analytics
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
9.1
Composite
Score
Composite
Score
+97
Emotional
Footprint
Emotional
Footprint
93%
Likeliness to
Recommend
Likeliness
to Recommend
Mixpanel
Mixpanel
Boost conversion, retention, and lifetime value by enabling non-technical users to quickly learn from your data.
8.9
Composite
Score
Composite
Score
+96
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
Google Analytics
Google Analytics gives you the free tools you need to analyze data for your business in one place.
8.9
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
Google Analytics
Breadth of Features
Google Analytics
Business Value Created
Adobe Analytics
Ease of Customization
Adobe Analytics
Ease of Data Integration
Mixpanel
Ease of IT Administration
Google Analytics
Ease of Implementation
Mixpanel
Product Strategy and Rate of Improvement
Mixpanel
Quality of Features
Adobe Analytics
Usability and Intuitiveness
Adobe Analytics
Vendor Support
Kochava
Vendor Capability Awards
Availability and Quality of Training
Google Analytics
Breadth of Features
Google Analytics
Business Value Created
Adobe Analytics
Ease of Customization
Adobe Analytics
Ease of Data Integration
Mixpanel
Ease of IT Administration
Google Analytics
Ease of Implementation
Mixpanel
Product Strategy and Rate of Improvement
Mixpanel
Quality of Features
Adobe Analytics
Usability and Intuitiveness
Adobe Analytics
Vendor Support
Kochava
Other Evaluated Vendors
Firebase
Use Firebase products together to solve complex challenges and optimize your app experience. Personalize your onboarding flow, grow user engagement, or add new functionality with Firebase. Firebase provides detailed documentation and cross-platform SDKs to help you build and ship apps on Android, iOS, the web, C++, and Unity.
8.6
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Adjust GmbH
Adjust
Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. The company's mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.
8.5
Composite
Score
Composite
Score
+90
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
AppsFlyer
AppsFlyer
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.
8.3
Composite
Score
Composite
Score
+86
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
Heap, Inc.
Heap
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
7.9
Composite
Score
Composite
Score
+88
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
Kochava
Kochava
Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.
7.8
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
75%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
