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Data Quadrant Awards 2023

Product Analytics


SoftwareReviews names Adobe Analytics, Mixpanel, and Google Analytics as Product Analytics Data Quadrant Award Winners.


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Product Analytics

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Product Analytics Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Adobe Systems

Adobe Analytics

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

9.1

Composite
Score

Composite
Score

+97

Emotional
Footprint

Emotional
Footprint

93%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
10Reviews

Mixpanel

Mixpanel

Boost conversion, retention, and lifetime value by enabling non-technical users to quickly learn from your data.

8.9

Composite
Score

Composite
Score

+96

Emotional
Footprint

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
17Reviews

Google

Google Analytics

Google Analytics gives you the free tools you need to analyze data for your business in one place.

8.9

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
115Reviews

Vendor Capability Awards


Availability and Quality of Training

Google Analytics

Badge Winner

Breadth of Features

Google Analytics

Badge Winner

Business Value Created

Adobe Analytics

Badge Winner

Ease of Customization

Adobe Analytics

Badge Winner

Ease of Data Integration

Mixpanel

Badge Winner

Ease of IT Administration

Google Analytics

Badge Winner

Ease of Implementation

Mixpanel

Badge Winner

Product Strategy and Rate of Improvement

Mixpanel

Badge Winner

Quality of Features

Adobe Analytics

Badge Winner

Usability and Intuitiveness

Adobe Analytics

Badge Winner

Vendor Support

Kochava

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Google Analytics


Breadth of Features

Google Analytics


Business Value Created

Adobe Analytics


Ease of Customization

Adobe Analytics


Ease of Data Integration

Mixpanel


Ease of IT Administration

Google Analytics


Ease of Implementation

Mixpanel


Product Strategy and Rate of Improvement

Mixpanel


Quality of Features

Adobe Analytics


Usability and Intuitiveness

Adobe Analytics


Vendor Support

Kochava


Other Evaluated Vendors


Google

Firebase

Use Firebase products together to solve complex challenges and optimize your app experience. Personalize your onboarding flow, grow user engagement, or add new functionality with Firebase. Firebase provides detailed documentation and cross-platform SDKs to help you build and ship apps on Android, iOS, the web, C++, and Unity.

8.6

Composite
Score

Composite
Score

+91

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

27Reviews

Adjust GmbH

Adjust

Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. The company's mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.

8.5

Composite
Score

Composite
Score

+90

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

10Reviews

AppsFlyer

AppsFlyer

AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.

8.3

Composite
Score

Composite
Score

+86

Emotional
Footprint

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

25Reviews

Heap, Inc.

Heap

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

7.9

Composite
Score

Composite
Score

+88

Emotional
Footprint

Emotional
Footprint

80%

Likeliness to
Recommend

Likeliness
to Recommend

11Reviews

Kochava

Kochava

Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.

7.8

Composite
Score

Composite
Score

+91

Emotional
Footprint

Emotional
Footprint

75%

Likeliness to
Recommend

Likeliness
to Recommend

13Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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