What is Kochava?
Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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75 Likeliness to Recommend
90 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Kochava?
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
API Framework
Data Integrity
Audience Segmentation
Conversion Analysis
Data Management
Device and Browser Analytics
Data Warehousing
Mobile Functionality
Marketing Analytics
Analytics and Reporting
Data Analysis and Survey Function
Vendor Capability Ratings
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Breadth of Features
Business Value Created
Kochava Reviews
Ernest S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2022
Affordable but not easy to use.
Likeliness to Recommend
What differentiates Kochava from other similar products?
The main USP of Kochava is the pricing
What is your favorite aspect of this product?
The partner integration with platforms
What do you dislike most about this product?
The weak interface of data visualization
What recommendations would you give to someone considering this product?
If you are looking for an affordable MMP but ready to have not easy to use features you can try Kochava
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Caring
Marwan M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Dec 2022
Fantastic product!
Likeliness to Recommend
What differentiates Kochava from other similar products?
Kochava is one of the top 3 Mobile measurement tools
What is your favorite aspect of this product?
In-App events Tracking (installs, Home Screen, session begin, Offer Main, Offer Details, complete registration and Redemption)
What do you dislike most about this product?
we can't segment by Campaign only portal
What recommendations would you give to someone considering this product?
Simply Kochava is an app measurement tool that aggregate app data and track all audience behavior through out App Journey. It can also segment audience according to their in-app action our traffic source.
Pros
- Trustworthy
- Saves Time
- Fair
- Helps Innovate
Monika F.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2022
Fantastic product!
Likeliness to Recommend
What differentiates Kochava from other similar products?
Easy to use
What is your favorite aspect of this product?
Easy to use
What do you dislike most about this product?
No dislikes!
What recommendations would you give to someone considering this product?
I have 0 recs at this time!
Pros
- Helps Innovate
- Efficient Service
- Inspires Innovation
- Client Friendly Policies