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Kochava

Kochava

7.2 / 10
Category
Kochava
7.2 / 10

What is Kochava?

Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.

Company Details


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Awards & Recognition

Kochava won the following awards in the Product Analytics category

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Kochava Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Kochava.

75 Likeliness to Recommend

90 Plan to Renew

75 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Kochava?

15% Negative
0% Neutral
85% Positive

Pros

  • Continually Improving Product
  • Trustworthy
  • Efficient Service
  • Effective Service

Feature Ratings

Average 71

API Framework

89

Data Integrity

83

Audience Segmentation

79

Conversion Analysis

79

Data Management

79

Device and Browser Analytics

77

Data Warehousing

75

Mobile Functionality

75

Marketing Analytics

73

Analytics and Reporting

65

Data Analysis and Survey Function

63

Vendor Capability Ratings

Average 74

Ease of Customization

100

Ease of IT Administration

100

Product Strategy and Rate of Improvement

100

Ease of Data Integration

92

Quality of Features

92

Usability and Intuitiveness

92

Ease of Implementation

91

Availability and Quality of Training

85

Vendor Support

83

Breadth of Features

70

Business Value Created

69

Kochava Reviews

Ernest S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Affordable but not easy to use.

Likeliness to Recommend

8 / 10

What differentiates Kochava from other similar products?

The main USP of Kochava is the pricing

What is your favorite aspect of this product?

The partner integration with platforms

What do you dislike most about this product?

The weak interface of data visualization

What recommendations would you give to someone considering this product?

If you are looking for an affordable MMP but ready to have not easy to use features you can try Kochava

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Caring

Marwan M.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Fantastic product!

Likeliness to Recommend

10 / 10

What differentiates Kochava from other similar products?

Kochava is one of the top 3 Mobile measurement tools

What is your favorite aspect of this product?

In-App events Tracking (installs, Home Screen, session begin, Offer Main, Offer Details, complete registration and Redemption)

What do you dislike most about this product?

we can't segment by Campaign only portal

What recommendations would you give to someone considering this product?

Simply Kochava is an app measurement tool that aggregate app data and track all audience behavior through out App Journey. It can also segment audience according to their in-app action our traffic source.

Pros

  • Trustworthy
  • Saves Time
  • Fair
  • Helps Innovate

Monika F.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Fantastic product!

Likeliness to Recommend

8 / 10

What differentiates Kochava from other similar products?

Easy to use

What is your favorite aspect of this product?

Easy to use

What do you dislike most about this product?

No dislikes!

What recommendations would you give to someone considering this product?

I have 0 recs at this time!

Pros

  • Helps Innovate
  • Efficient Service
  • Inspires Innovation
  • Client Friendly Policies

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