What is AppsFlyer?
AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
94 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AppsFlyer?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Integrity
Device and Browser Analytics
Marketing Analytics
Data Analysis and Survey Function
Data Management
Data Warehousing
API Framework
Mobile Functionality
Audience Segmentation
Vendor Capability Ratings
Ease of Customization
Usability and Intuitiveness
Quality of Features
Availability and Quality of Training
Ease of Data Integration
Business Value Created
Breadth of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Implementation
Vendor Support
AppsFlyer Reviews
Ravneesh k.
- Role: Operations
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Mobile Measurement Platform with Strong Analytics.
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
Comprehensive and reliable mobile attribution and marketing analytics platform that empowers businesses to optimize their marketing strategies effectively.
What is your favorite aspect of this product?
In-app event tracking and easy to use features.
What do you dislike most about this product?
Fetching reports sometimes takes longer than I expected.
What recommendations would you give to someone considering this product?
It's easy of use, customization dashboards are very useful ,fraud detection tool is very accurate, integration with ad-networks very easy and customer support is very fast and knowledgeable.
Pros
- Continually Improving Product
- Efficient Service
- Saves Time
- Fair
Sai P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2023
Appsflyer: easy UI, great attribution
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
Appsflyer is a helpful tool for companies that have apps. It has many useful features that allow us to run experiments on the marketing side and measure our success using the Appsflyer dashboard. This saves us time and reduces our dependence on the analytics team. I use it every day to create reports and analyze different cost metrics like CPM and CPI. It also has a feature that prevents click fraud and helps us optimize our affiliate payouts.
What is your favorite aspect of this product?
As a content platform, we have a large number of organic and inorganic installs. Therefore, it is essential for us to carefully analyze each traffic source and eliminate any poor-performing sources. To do this, we use Appsflyer on a daily basis to monitor the performance of various affiliate partners, influencers, YouTubers, and traditional marketing channels such as Google and Facebook. We provide unique links to each influencer and observe the conversion rates down the funnel for each of them.
What do you dislike most about this product?
Using Appsflyer to track the number of installs for our app has become very expensive, as we are charged for both organic and inorganic installs. Additionally, we have found that the funnel and retention analysis provided by Appsflyer is not very accurate. The number of installs being tracked each day is increasing, further adding to our costs.
What recommendations would you give to someone considering this product?
Before deciding to use AppsFlyer for mobile app marketing, it's important to weigh its pros and cons and compare it with other options that may fit your specific needs better. Keep in mind that AppsFlyer may not be the best solution for everyone. So, carefully consider your options before making a decision.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mihir M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Very flexible and friendly MMP
Likeliness to Recommend
What differentiates AppsFlyer from other similar products?
Appsflyer offers better in-app event tracking, and deep linking for robust mobile marketing measurement.
What is your favorite aspect of this product?
The support team is amazing, they are present whenever you need and a very good training procedure sets it way apart
What do you dislike most about this product?
Not a dislike but something that we found missing in the product is the SDK level fraud detection and also it's a bit costly compared to competitors
What recommendations would you give to someone considering this product?
Get an estimate of the DAU/MAU numbers and also the paid activity before choosing the MMP and select MMP which fits in your model. Note that every MMP have different pricing for different models
Pros
- Friendly Negotiation
- Reliable
- Performance Enhancing
- Enables Productivity
