Kochava Customer Reviews 2024

Kochava

7.7 /10

What is Kochava?

Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.

Company Details

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Awards & Recognition

Kochava won the following awards in the Product Analytics category

Filter By

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

1 Top Rated Features

2023

Kochava Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Kochava.

79 Likeliness to Recommend

4
Since last award

92 Plan to Renew

2
Since last award

69 Satisfaction of Cost Relative to Value

6
Since last award

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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Kochava?

10% Negative

3% Neutral

87% Positive

Pros

Generous Negotitation
Altruistic
Trustworthy
Effective Service

Feature Ratings

Average 68

Conversion Analysis

Data Integrity

Audience Segmentation

Device and Browser Analytics

Data Management

Data Warehousing

Marketing Analytics

API Framework

Analytics and Reporting

Mobile Functionality

Data Analysis and Survey Function

Vendor Capability Ratings

Average 69

Ease of IT Administration

Ease of Customization

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Kochava Reviews

Ishita N.

Role: Sales Marketing
Industry: Consulting
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to use

Likeliness to Recommend

8 /10

What differentiates Kochava from other similar products?

It is quite updated and relevant

What is your favorite aspect of this product?

It's usability

What do you dislike most about this product?

Not much to dislike right now

What recommendations would you give to someone considering this product?

That you should give it a try

Pros

Performance Enhancing
Trustworthy
Inspires Innovation
Saves Time

Aman V.

Role: Operations
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Comprehensive Mobile App Analytics

Likeliness to Recommend

10 /10

What differentiates Kochava from other similar products?

Kochava stands out from other similar products in the mobile app analytics and attribution space due to several key differentiators Unified Platform, Fraud Prevention, Granular Data Attribution, Customizable Reporting,

What is your favorite aspect of this product?

My favorite aspect of Kochava is its robust fraud prevention capabilities. In the ever-evolving landscape of mobile marketing, ensuring the accuracy and reliability of attribution data is paramount. Kochava's advanced fraud detection mechanisms, powered by machine learning algorithms and real-time data analysis, help marketers identify and mitigate fraudulent activities effectively.

What do you dislike most about this product?

While Kochava offers a comprehensive suite of features for mobile app analytics and attribution, one aspect that could be improved is the complexity of its user interface. For new users, navigating through the platform and setting up campaigns may require some time and effort to fully grasp.

What recommendations would you give to someone considering this product?

Understand Your Needs: Before diving into Kochava, clearly define your goals, KPIs, and specific requirements for mobile app analytics and attribution. This will help you leverage the platform's features effectively and maximize its value for your business. Explore Training Resources: Take advantage of Kochava's training resources, including documentation, tutorials, and support channels. Investing time in learning the platform's capabilities and best practices will empower you to use it more effectively and efficiently.

Pros

Continually Improving Product
Performance Enhancing
Unique Features
Effective Service

Anjali L.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Great product, easy to use.

Likeliness to Recommend

8 /10

What differentiates Kochava from other similar products?

Analysis of Data is pretty easy with Kochavaplus postback issues are rarely there.

What is your favorite aspect of this product?

Imtegrations and report exorting is very easy through Kochava.

What do you dislike most about this product?

Nothing as of now

What recommendations would you give to someone considering this product?

I would highly recomend this product to an affiliate company to track exact UA data

Pros

Effective Service
Transparent
Includes Product Enhancements
Friendly Negotiation

Kochava

What is Kochava?

Company Details

Need Assistance?

Awards & Recognition

Kochava Ratings

79 Likeliness to Recommend

4 Since last award

92 Plan to Renew

2 Since last award

69 Satisfaction of Cost Relative to Value

6 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Kochava?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Mobile Functionality Can be used on mobile devices​

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Kochava Reviews

Ishita N.

Easy to use

Likeliness to Recommend

Pros

Aman V.

Comprehensive Mobile App Analytics

Likeliness to Recommend

Pros

Anjali L.

Great product, easy to use.

Likeliness to Recommend

Pros

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Feature Ratings

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Mobile Functionality

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Vendor Capability Ratings

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Product Strategy and Rate of Improvement

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