Kochava Customer Reviews 2024

Kochava

7.7 /10

What is Kochava?

Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Kochava won the following awards in the Product Analytics category

Filter By

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

1 Top Rated Features

2023

Kochava Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Kochava.

79 Likeliness to Recommend

4
Since last award

93 Plan to Renew

3
Since last award

70 Satisfaction of Cost Relative to Value

5
Since last award

{y}

{name}

Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Kochava?

9% Negative

4% Neutral

87% Positive

Pros

Generous Negotitation
Effective Service
Altruistic
Trustworthy

Feature Ratings

Average 68

Conversion Analysis

Data Integrity

Audience Segmentation

Device and Browser Analytics

Data Management

Data Warehousing

Marketing Analytics

API Framework

Analytics and Reporting

Mobile Functionality

Data Analysis and Survey Function

Vendor Capability Ratings

Average 70

Vendor Support

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Quality of Features

Availability and Quality of Training

Business Value Created

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Kochava Reviews

Anjali S.

Role: Sales Marketing
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to use and cost effective

Likeliness to Recommend

9 /10

What differentiates Kochava from other similar products?

Better client service

What is your favorite aspect of this product?

The technical support and client success help

What do you dislike most about this product?

Nothing worries us about the product.

What recommendations would you give to someone considering this product?

We can work out more on the technical support

Pros

Reliable
Trustworthy
Unique Features
Efficient Service

Pramod P.

Role: Sales Marketing
Industry: Education
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Apr 2024

"Kochava: Powerful Analytics with Effective Fraud

Likeliness to Recommend

8 /10

What differentiates Kochava from other similar products?

Kochava distinguishes itself from other similar solutions thanks to its extensive features and capabilities. One important advantage is its comprehensive attribution and analytics tools, which provide detailed information about user behaviour and campaign results. Kochava also provides a customisable dashboard, allowing users to personalise their analytics to individual requirements. Furthermore, Kochava's fraud prevention technology is extremely effective at detecting and preventing ad fraud, ensuring that marketing efforts reach actual users. Overall, Kochava's wide tool set and emphasis on accuracy and openness make it an excellent choice

What is your favorite aspect of this product?

My favourite feature of Kochava is undoubtedly its fraud prevention technology. It's fascinating how it can detect and prevent ad fraud, ensuring that marketing efforts reach genuine users. It offers me peace of mind knowing that the data and analytics are correct and trustworthy. It also helps to maximise the impact of marketing activities.

What do you dislike most about this product?

While Kochava boasts several fantastic features, new users may find the learning curve to be somewhat tough. It can take some time to learn all of the features and settings. However, once you get the hang of it, everything goes smoothly!

What recommendations would you give to someone considering this product?

If you're considering adopting Kochava, my greatest advice is to make use of their training materials and support. They provide tutorials, webinars, and a friendly support team to walk users through the platform and answer any questions they may have. Also, start with a clear aim in mind for their marketing initiatives so that they can take advantage of Kochava's analytics and optimisation features. Don't forget to examine your statistics on a frequent basis to ensure that your plans have the greatest impact!

Pros

Reliable
Enables Productivity
Trustworthy
Helps Innovate

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Apr 2024

Easy to use, but a bit pricey

Likeliness to Recommend

10 /10

Pros

Respectful
Security Protects
Effective Service
Caring

Cons

Under Delivered
Charges for Enhancements
Inhibits Innovation

Kochava

What is Kochava?

Company Details

Need Assistance?

Awards & Recognition

Kochava Ratings

79 Likeliness to Recommend

4 Since last award

93 Plan to Renew

3 Since last award

70 Satisfaction of Cost Relative to Value

5 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Kochava?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Mobile Functionality Can be used on mobile devices​

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Kochava Reviews

Anjali S.

Easy to use and cost effective

Likeliness to Recommend

Pros

Pramod P.

"Kochava: Powerful Analytics with Effective Fraud

Likeliness to Recommend

Pros

Easy to use, but a bit pricey

Likeliness to Recommend

Pros

Cons

Most Popular Kochava Comparisons

Google Analytics

Firebase

AppsFlyer

Adobe Analytics

Pendo

Mixpanel

4
Since last award

3
Since last award

5
Since last award

Feature Ratings

Conversion Analysis

Data Integrity

Audience Segmentation

Device and Browser Analytics

Data Management

Data Warehousing

Marketing Analytics

API Framework

Analytics and Reporting

Mobile Functionality

Data Analysis and Survey Function

Vendor Capability Ratings

Vendor Support

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Quality of Features

Availability and Quality of Training

Business Value Created

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement