Data Quadrant Awards 2023
Ad Tech
SoftwareReviews names Google Ad Manager, AdRoll, and Zeta Marketing Platform as Ad Tech Data Quadrant Award Winners.
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Ad Tech
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
Google Ad Manager
A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.
8.6
Composite
Score
Composite
Score
+85
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
NextRoll, Inc.
AdRoll
Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.
8.2
Composite
Score
Composite
Score
+92
Emotional
Footprint
Emotional
Footprint
93%
Likeliness to
Recommend
Likeliness
to Recommend
Zeta Global Ltd
Zeta Marketing Platform
The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. The Zeta Marketing Platform combines 2.4 billion unique data identities with industry-leading AI to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results.
8.2
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
Zeta Marketing Platform
Breadth of Features
AdRoll
Business Value Created
AdRoll
Ease of Customization
Adobe Advertising Cloud
Ease of Data Integration
Adobe Advertising Cloud
Ease of IT Administration
Zeta Marketing Platform
Ease of Implementation
Zeta Marketing Platform
Product Strategy and Rate of Improvement
Zeta Marketing Platform
Quality of Features
Adobe Advertising Cloud
Usability and Intuitiveness
Zeta Marketing Platform
Vendor Support
Mediaocean
Vendor Capability Awards
Availability and Quality of Training
Zeta Marketing Platform
Breadth of Features
AdRoll
Business Value Created
AdRoll
Ease of Customization
Adobe Advertising Cloud
Ease of Data Integration
Adobe Advertising Cloud
Ease of IT Administration
Zeta Marketing Platform
Ease of Implementation
Zeta Marketing Platform
Product Strategy and Rate of Improvement
Zeta Marketing Platform
Quality of Features
Adobe Advertising Cloud
Usability and Intuitiveness
Zeta Marketing Platform
Vendor Support
Mediaocean
Other Evaluated Vendors
Mediaocean LLC
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.
7.8
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Meta Ads Manager
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.
7.7
Composite
Score
Composite
Score
+67
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Adobe Systems
Adobe Advertising Cloud
Adobe has the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. Adobe Advertising Cloud brings together media, content, and data in a seamless, relevant experience across every channel with the kind of experience that engages customers and increases conversion.
7.4
Composite
Score
Composite
Score
+77
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
Amazon
Amazon DSP
Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
6.7
Composite
Score
Composite
Score
+54
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
