What is Mediaocean?
Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
92 Plan to Renew
8
Since last award
77 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Trustworthy
- Caring
- Saves Time
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advertisement Reporting
Advertisement Placement
Data Management Platform Capabilities
MarTech Ecosystem integration
Audience Identification
Supply-Side Capabilities
Demand-Side Capabilities
Advertisement Content Curation
Role-Based Access Controls
Audience Segmentation
Vendor Capability Ratings
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
Business Value Created
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Vendor Support
Mediaocean Reviews
Adam A.
- Role: C-Level
- Industry: Education
- Involvement: End User of Application
Submitted Mar 2024
A+ for ease of use, too much for small businesses.
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
MediaOcean is considerably easier to use than other suites, some of which are fairly intuitive in their own right. If you're looking for flexibility, MO is the way to go. There is nothing, to my knowledge, quite like it. It's the combination of flexibility and ease-of-use that sets it apart.
What is your favorite aspect of this product?
A lot of people (wrongly) assume there's a tradeoff between performance and accessibility. Software like MediaOcean proves this is not the case. You can have an extremely powerful platform that you can, with a little effort, wrap your head around.
What do you dislike most about this product?
Setting up can be hard without a dedicated IT person, and even though they make it all as simple as it can be, your employees will need some training to make use of all its features. It's certainly not ideal for small business, and I don't believe they have any plans that cater to smaller outfits.
What recommendations would you give to someone considering this product?
Carefully evaluate your needs, your budget, and your willingness to learn.
Pros
- Performance Enhancing
- Enables Productivity
- Saves Time
- Respectful
Thanga V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2024
Robust functionality, user-friendly interface, and
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
As an advertising professional, I've found Mediaocean to be a game-changer. With their decades of experience in the industry, they truly understand the ins and outs of advertising agencies and brands. This deep knowledge is evident in their products, which are meticulously tailored to meet our specific needs. From seamless workflow management to robust analytics, Mediaocean's solutions have significantly enhanced our efficiency and effectiveness in running campaigns. Highly recommended for any advertising professional looking for a comprehensive and tailored solution!
What is your favorite aspect of this product?
My favorite aspect of Mediaocean is its seamless integration across the entire advertising workflow. From planning to execution and measurement, everything feels interconnected and intuitive. This integration not only streamlines our processes but also ensures consistency and accuracy in our campaigns. It's like having a cohesive ecosystem that empowers us to deliver better results efficiently.
What do you dislike most about this product?
One aspect that could be improved is the initial learning curve for new users. While Mediaocean offers comprehensive functionality, navigating through all the features and understanding how they interconnect can be a bit overwhelming at first. However, once you get past the initial learning curve, the benefits of the platform become clear, and it becomes a powerful tool for advertising professionals.
What recommendations would you give to someone considering this product?
Whether you're a small agency or a global enterprise, Mediaocean's platform scales effortlessly to match your needs. What's more, its flexibility allows for seamless customization, ensuring that the software aligns perfectly with your unique workflows and business demands. It's like having a tailored solution that grows with you!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Balaji M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Robust Yet Improvable Advertising Solution!
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Mediaocean is all-in-one platform that covers the advertising workflow, including planning, buying and analysis.
What is your favorite aspect of this product?
My favorite aspect in this platform is seamlessly handles both traditional and digital media channels, providing a unified approach to advertising campaigns.
What do you dislike most about this product?
The sheer number of features and options can make it difficult to get started and optimize campaigns effectively.
What recommendations would you give to someone considering this product?
Mediaocean integrates with a wide range of other marketing platforms. This can be a major advantage if someone use other marketing automation or CRM tools.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity