Ad Tech Software

Ad Tech

What is Ad Tech Software?

AdTech vendors allow organizations to serve relevant, targeted advertisements across a wide range of endpoints and channels. AdTech vendors include those in the Demand-Side Platform, Supply-Side Platform and Display Market Platform sub-categories.

Common Features

  • Audience Identification
  • Audience Segmentation
  • Advertisement Content Curation
  • Advertisement Placement
  • Advertisement Reporting
  • Role-Based Access Controls
  • MarTech Ecosystem integration
  • Demand-Side Capabilities
  • Supply-Side Capabilities
  • Data Management Platform Capabilities
  • Media Planning
  • Ad Serving
  • Walled Garden Placement
  • Traditional Media Placement
  • Dynamic Creative Optimization
  • Asset Classification
  • Video Rendering
  • Ad Verification
  • Financial Accounting

Top Ad Tech Software

2023 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 7
Next Award: Oct 2024

Top Ad Tech Software 2024

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Composite Score
8.6 /10
CX Score
8.8 /10

A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Inspires Innovation
  • Helps Innovate
Badge Winner
Badge Winner
Composite Score
8.2 /10
CX Score
8.5 /10

The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. The Zeta Marketing Platform combines 2.4 billion unique data identities with industry-leading AI to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results.

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Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Badge Winner
Badge Winner
Composite Score
8.1 /10
CX Score
8.2 /10

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

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Pros

  • Performance Enhancing
  • Reliable
  • Security Protects
  • Helps Innovate
Mediaocean LLC

Mediaocean

Composite Score
7.9 /10
CX Score
8.2 /10

Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.

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Pros

  • Trustworthy
  • Caring
  • Saves Time
  • Respectful
NextRoll

AdRoll

Composite Score
7.5 /10
CX Score
7.6 /10

Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

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Pros

  • Efficient Service
  • Respectful
  • Fair
  • Enables Productivity
Badge Winner
Composite Score
7.3 /10
CX Score
7.3 /10

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

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Pros

  • Performance Enhancing
  • Unique Features
  • Includes Product Enhancements
  • Appreciates Incumbent Status

Cons

  • Less Effective Service
  • Less Efficient Service
Composite Score
7.2 /10
CX Score
7.1 /10

Automate, coordinate, and scale paid media buying across digital channels with tools that seamlessly connect data and experiences.

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Scorecard

Pros

  • Respectful
  • Acts with Integrity
  • Performance Enhancing
  • Enables Productivity

Cons

  • Under Delivered
  • Vendor's Interest First
StackAdapt Inc

StackAdapt

Composite Score
7.0 /10
CX Score
7.4 /10

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.

Pros

  • Reliable
  • Performance Enhancing
  • Inspires Innovation
  • Fair

Products below are ineligible for awards due to insufficient recent reviews

Quantcast Corp

Quantcast Platform

Composite Score
8.2 /10
CX Score
8.5 /10

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Celtra Inc

Celtra

Composite Score
7.8 /10
CX Score
8.2 /10

Celtra helps brands and agencies transform digital advertising workflow and collaboration, supercharge production teams, and deliver performance branding at scale.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing