Amazon DSP Logo
Amazon DSP Logo
Amazon

Amazon DSP

7.3 / 10
Category
Amazon DSP
7.3 / 10

What is Amazon DSP?

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

Company Details


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Awards & Recognition

Amazon DSP won the following awards in the Ad Tech category

Amazon DSP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amazon DSP.

84 Likeliness to Recommend

4
Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

6
Since last award


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Emotional Footprint Overview

+68 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amazon DSP?

5% Negative
17% Neutral
78% Positive

Pros

  • Performance Enhancing
  • Unique Features
  • Includes Product Enhancements
  • Appreciates Incumbent Status

Cons

  • Less Effective Service
  • Less Efficient Service

Feature Ratings

Average 80

Audience Segmentation

92

Audience Identification

90

Demand-Side Capabilities

84

Supply-Side Capabilities

84

Advertisement Placement

83

Data Management Platform Capabilities

82

Role-Based Access Controls

80

MarTech Ecosystem integration

77

Advertisement Reporting

77

Advertisement Content Curation

74

Vendor Capability Ratings

Average 81

Usability and Intuitiveness

88

Vendor Support

83

Product Strategy and Rate of Improvement

81

Ease of Implementation

80

Ease of IT Administration

78

Breadth of Features

73

Quality of Features

70

Availability and Quality of Training

61

Business Value Created

60

Ease of Data Integration

58

Ease of Customization

43

Amazon DSP Reviews

Bradley D.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Jan 2024

One of the best DSPs I've used.

Likeliness to Recommend

10 / 10

What differentiates Amazon DSP from other similar products?

It's easy to use and offers incredible value throughout. Campaigns that I've run through the DSP have been consistent top performers.

What is your favorite aspect of this product?

It's incredibly intuitive.

What do you dislike most about this product?

The UX is a little plain.

What recommendations would you give to someone considering this product?

Do it. Reach out to Amazon; they have incredibly knowledgeable and friendly employees who will always be willing to help.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Shivam J.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Very easy to use and very easy to grow.

Likeliness to Recommend

10 / 10

What differentiates Amazon DSP from other similar products?

One significant advantage of Amazon DSP is the ability to target Amazon audiences directly. Advertisers can leverage Amazon's extensive data on customer behavior, demographics, and purchase history to target specific audience segments .Amazon DSP is closely integrated with other Amazon advertising products, such as Sponsored Products and Sponsored Brands.

What is your favorite aspect of this product?

It allows advertisers to use real-time bidding (RTB) to purchase ad inventory. This provides more granular control over targeting and budget allocation.

What do you dislike most about this product?

Due to the popularity of Amazon DSP, competition for ad inventory can be intense. This competition can drive up ad costs, and advertisers may need to carefully manage their budgets to achieve a satisfactory return on investment.

What recommendations would you give to someone considering this product?

Amazon DSP supports a variety of ad formats, including display, video, and custom ad units. Advertisers have the flexibility to create engaging and visually appealing ads to capture audience attention. Therefore, I would certainly recommend it to use .

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Anna R.

  • Role: Operations
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Advertising precision on Amazon

Likeliness to Recommend

9 / 10

What differentiates Amazon DSP from other similar products?

Amazon DSP offers precise advertising by utilizing advanced audience segmentation to help us target audiences based on our demographics, financial interests, and buying behaviors. This approach goes beyond basic demographics and provides an array of nuanced targeting options. What sets Amazon DSP apart is its effortless integration with the broader Amazon ecosystem. This guarantees that financial ads are not only aimed at, but also benefit from, Amazon's extensive reach and user data. We can monitor important data and make informed decisions for ongoing improvement.

What is your favorite aspect of this product?

The strength of Amazon DSP lies in its ability to accurately target specific audiences. We can customize messages to align with users' financial interests and behaviors. Furthermore, the platform provides advanced conversion tracking to correctly attribute conversions to advertising efforts, which is critical for measuring campaign success. Amazon DSP is flexible and can meet the needs of businesses of any size, whether small or large. It allows promotions of various financial services like credit cards, insurance, and investments with different advertising options.

What do you dislike most about this product?

It may require higher costs for small financial enterprises due to the utilization of advanced machine learning algorithms for audience segmentation as well as real-time analytics for dynamic campaign optimization. Advertisers should evaluate their budget and expected earnings.

What recommendations would you give to someone considering this product?

Amazon DSP respects data privacy regulations and assures the protection of user and advertiser data with advanced security measures. We recommend Amazon DSP due to its ability to target specific audiences, integrate with Amazon, and bid in real-time. Amazon DSP can integrate with external analytics tools, offering advertisers flexibility for thorough campaign analysis beyond the platform's own reporting. Advertisers can customize campaigns based on their specific offerings. The system lets advertisers modify their bidding plan in real-time, so they can optimize their campaign based on its performance and the market conditions.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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