What is Amazon DSP?
Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+68 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amazon DSP?
Pros
- Performance Enhancing
- Unique Features
- Includes Product Enhancements
- Appreciates Incumbent Status
Cons
- Less Effective Service
- Less Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Audience Identification
Demand-Side Capabilities
Supply-Side Capabilities
Advertisement Placement
Data Management Platform Capabilities
Role-Based Access Controls
MarTech Ecosystem integration
Advertisement Reporting
Advertisement Content Curation
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of IT Administration
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Breadth of Features
Availability and Quality of Training
Vendor Support
Ease of Customization
Ease of Implementation
Amazon DSP Reviews
Vincent N.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Sep 2022
Fantastic application for reaching out customers.
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
I like how it is easy and fast to access Amazon DSP unlike other similar DSP's since all the required options are available. It is super easy to access shopping Insights which helps the user to find more information on how well the campaign is performing. InAmazon DSP, you can program audiences through the web and through this audience you can contact new customers and partners.
What is your favorite aspect of this product?
Amazon DSP has a very unique way of targeting consumers and you don't have to be selling a product to advertise with them. Amazon DSP is the best of all of the other applications in the market. Amazon DSP is the right application to use when you want to reach out as many potential customers as you can.
What do you dislike most about this product?
I have no dislikes at all since Amazon DSP is very easy to use and meets all our expectations.
What recommendations would you give to someone considering this product?
Amazon DSP is the best application for reaching out your potential customers and partners.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Betty B.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: End User of Application
Submitted Sep 2022
Great complement to Amazon AMS
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
Provides ability to serve display ads and target audiences within Amazon ecosystem
What is your favorite aspect of this product?
REC ad units are very effective in driving positive RoAS vs our custom lifestyle images
What do you dislike most about this product?
Difficult to unify reporting data across Amazon platforms between AMS and DSP
What recommendations would you give to someone considering this product?
Recommend leveraging both Amazon Sponsored Ads and DSP together for the best advertising experience on Amazon
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing