What is Amazon DSP?
Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+68 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amazon DSP?
Pros
- Performance Enhancing
- Unique Features
- Includes Product Enhancements
- Appreciates Incumbent Status
Cons
- Less Effective Service
- Less Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Audience Identification
Demand-Side Capabilities
Supply-Side Capabilities
Advertisement Placement
Data Management Platform Capabilities
Role-Based Access Controls
MarTech Ecosystem integration
Advertisement Reporting
Advertisement Content Curation
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of IT Administration
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Breadth of Features
Availability and Quality of Training
Vendor Support
Ease of Customization
Ease of Implementation
Amazon DSP Reviews
Raghu V.
- Role: Information Technology
- Industry: Technology
- Involvement: Initial Implementation
Submitted Mar 2023
Great tool with more energy
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
Amazon DSP provides a superb opportunity for users to purchase banner ads, which combine images and text, and reach out to potential partners and customers by programming specific audiences on the web.
What is your favorite aspect of this product?
This platform is an exceptional tool for expanding your reach and establishing new connections.
What do you dislike most about this product?
Using it is effortless, and I have no complaints whatsoever. While it is tailored exclusively for Amazon, which may put some pressure on the seller, given the vast market share Amazon commands, it seems justified and beneficial.
What recommendations would you give to someone considering this product?
To maximize customer reach, problem-solving primarily revolves around boosting sales, improving advertising, establishing brand recognition, and showcasing the company's potential as a market leader.
Pros
- Unique Features
- Caring
- Respectful
- Altruistic
Cons
- Less Reliable
- Less Effective Service
- Under Delivered
Gopi K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2023
Best way to optimize all your campaigns for ROI
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
The impressive thing is, here in Amazon DSP, we can mange most of the things like bids, audiences, goal of the campaigns, and budget according their requirements.
What is your favorite aspect of this product?
We can set the goal of campaigns according to your budgets. Also, the best place to improve your branding and the visibility of your product purchasing.
What do you dislike most about this product?
No thumbs down I observed about this Amazon DSP. I used the account for one of my client and the features are really supported well for the business.
What recommendations would you give to someone considering this product?
If you are new to the marketing felid or if you want to promote your products on your own, Amazon DSP will be the best option to do so. This will surely gives you fruitful results and best ROI in industry
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Effective Service
Cristobal T.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
I am happy to have this program.
Likeliness to Recommend
What differentiates Amazon DSP from other similar products?
With the help of this program I have had better control and management of each of the ads that I place on the web to increase the demand for the product or service that the advertising offers, Amazon DSP is a powerful tool that I constantly use to upload automatic marketing campaigns with enough quality to reach new and regular customers, this program is incredible, since it is really easy to test it and elaborate each of these commercial processes on the web, Amazon DSP is a true solution that will promote the big ones services of my company, achieving the great task of increasing sales and customer flow, I am happy to have this program.
What is your favorite aspect of this product?
The comfort that this program offers me every time I decide to start an advertising campaign for my products is great, this is thanks to the peace of mind of operating from the company's mobile computers where I can calmly start each of these projects, and it is a success every time it is executed, since I have been a spectator of the great mass of clients who contact us so thanks to the help of Amazon DSP, it is for this reason and much more that it has become one of the main tools to take steps to I spend advertising and other resources that get many more customers.
What do you dislike most about this product?
this program still has a lot to explore, many more functions can be added that allow the user to upload ads much faster remotely, the truth is a bit annoying as each of the steps to complete an action of this program must be comply manually, this takes me a lot of time and somewhat affects the workflow with which I have been working, the updates do not change anything, the program is not interested in renewing itself, in addition to the visual and aesthetic aspects of the program is not attractive.
What recommendations would you give to someone considering this product?
Amazon DSP is the best choice you can make to handle each of the ads and advertisements that will guarantee you many more customers asking for your products or services, I really like the success it has in each project, and that is the reason why We recommend it for the multiple marketing actions that we can generate in this medium and be spectators of the entry of many more customers who were attracted by your ads and advertisements.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing