What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
97 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Data Management Platform Capabilities
Asset Classification
Audience Identification
Walled Garden Placement
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Ease of Data Integration
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Welcome to the World of Mediaocean
The Mediaocean Current: 2025 Advertising Outlook
Mediaocean Reviews
Samantha H.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2026
Smarter Ad Tech for modern campaigns
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
A key differentiator is its scalability and integration with major media partners and platforms, giving us the ability to manage complex, multi‑channel campaigns more efficiently.
What is your favorite aspect of this product?
It brings the entire advertising workflow under one roof. From planning and buying to execution and reporting, everything is streamlined, reducing errors and saving time. I value its ability to connect with multiple media channels and partners, giving us real-time visibility into campaign performance. This makes managing even complex campaigns far easier and more efficient.
What do you dislike most about this product?
The reporting dashboards sometimes feel rigid.
What recommendations would you give to someone considering this product?
Mediaocean is perfect for agencies or brands running complex, multi-channel advertising campaigns. Even though Mediaocean provides reporting, make it a habit to review dashboards frequently to continuously improve ROI.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Claudia M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2025
Track and optimize campaigns efficiently
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
It’s one of the few platforms that truly supports multichannel advertising operations. It simplifies complex campaign setups with much grace that bridges multiple regions, languages, and platforms. I have seen an obvious improvement in collaboration between our media and finance departments since using this platform.
What is your favorite aspect of this product?
I love how this has reshaped the system from being a chaotic and spreadsheet-driven process to a structured and optimized one. Along with this, one more noteworthy thing is that the platform supports both traditional media formats like TV and modern digital channels. We now have a clear record of every change made to a campaign, which is important for audits.
What do you dislike most about this product?
Limited customization options and flexibility in adjusting budgets without generating new line items.
What recommendations would you give to someone considering this product?
If you collaborate with agencies, make sure to use the centralized dashboard that would allow easier media approval and vendor orders. Also, I would suggest to use the campaign tracking and pacing features to make sure you don’t blow or under-deliver mid-flight as it’s great for real-time lapse.
Pros
- Helps Innovate
- Efficient Service
- Caring
- Fair
Please tell us why you think this review should be flagged.
Christina O.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2025
Audience Segments I Trust, Data I Own
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
I like that I can serve ads across CTV, social, linear, and digital all from one dashboard. When I upload creative, Mediaocean’s creative intelligence tools suggest metadata tags for me, which saves time.
What is your favorite aspect of this product?
I appreciate that Mediaocean gives me ownership and portability of my data. I never feel locked into a single view. The fact that the ad server is MRC‑accredited adds a layer of trust I didn’t get with some prior systems. I’ve found the workflows more efficient, setting up dynamic creatives using data feeds is less painful than before.
What do you dislike most about this product?
It is a reliable and powerful tool that is going perfectly.
What recommendations would you give to someone considering this product?
The workflow is smoother for social ad builds now. I’m impressed with how the platform supports linear + digital combination in measurement.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
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